Annual General Meeting held on 6 May 2014

The Annual General Meeting of Pricer AB (publ) was held on 6 May 2014. 39
percent of the total numbers of votes were present through 66 shareholders. The
following major decisions were made:

Fees to the Board of Directors
Fees to the Board were decided for a total of amount of SEK 1,250,000, of which
SEK 450,000 to the Chairman and SEK 200,000 to each of the other members.

Election of Board Members
The meeting decided to elect Hans Granberg, Bernt Ingman, Bo Kastensson, Joen
Magnusson and Jan Rynning as new board members. Bo Kastensson was elected as
Chairman of the Board.

Hans Granberg, born 1953, is the CEO at Investment AB Karlsvik and Chairman of
the Board in several of its’ subsidiaries. He owns privately 2,150,000 shares
and indirectly an additional 142,300 shares in Pricer AB.

Bernt Ingman, born 1954, is Chairman of the Board at G&L Beijer AB and at
Schneidlerföretagen AB. He is board member at Sveriges BostadsrättsCentrum AB.
Previously he has been CFO at Husqvarna AB and Munters AB. He presently owns no
shares in Pricer AB.

Bo Kastensson, born 1951, was elected Chairman of the Board. Previously he has
been CEO at Bewator Group AB, Incentive Development AB; Chairman of the Board at
Doro AB, Coromatic Group AB as well as Industrial Advisor in EQT. He was board
member at Pricer between 2007 – 2013. He presently owns no shares in Pricer AB.


Joen Magnusson, born 1951, is Vice Chairman of the Board at G&L Beijer AB, where
he previously worked as CEO. He has also been CEO at Skrinet AB. Previously he
was board member at Beijer Electronics AB and Doro AB. He presently owns no
shares in Pricer AB.

Jan Rynning, born 1954, is a practicing lawyer at G Grönberg Advokatbyrå. He is
nominated as Chairman of the Board at Lightlab AB and Cell Impact AB. Previously
he was Chairman of the Board at Clock Provobis AB, Mandator AB, Morphic AB and
Enea AB. He presently owns no shares in Pricer AB.

Formation and duties of the Nomination Committee
The meeting decided to adopt an alternative proposal regarding the Nomination
Committee’s composition and duties. The Committee consists of the Chairman of
the Board, one representative each of the three largest shareholders or
shareholder groups and a member to be independent and represent the small
shareholders of Pricer.

Decision on principles for remuneration to senior executives
The meeting decided to adopt the recommendation of the Board regarding
principles for remuneration to senior executives.

Adoption of Share Saving Plan
The meeting decided to adopt the recommendation of the Board to implement a
Share Saving Plan for all employees and a Performance Plan for management and
key employees and, under each plan, the right to dispose of shares in the
Company, share issue without the shareholders’ pre-emptive rights and
authorization for the Board to decide on acquisition offers.

Authorisation to the Board to issue shares
The meeting decided to authorise the Board, on one of more occasions during the
period before the next Annual General Meeting, to decide on the issuance of no
more than 5,000,000 new shares of class B. The Board shall have the right to
decide on the issuance of shares in exclusion of the shareholders’ pre-emptive
rights, with or without non-cash consideration. The authorization is only valid
for acquisitions of companies, businesses, immaterial rights or other assets.

For further information, please contact:
Harald Bauer, CEO (acting) Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 09:30 hrs CET on
Wednesday, 7 May, 2014.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com

Pricer AB
(publ)
      Website: www.pricer.com
Västra Järnvägsgatan
7                                                                    Telephone:
+46 8 505 582 00
SE-111 64
Stockholm
  Corporate Identity number: 556427-7993
Sweden