SEATTLE, May 13, 2014 (GLOBE NEWSWIRE) -- Blab Inc. today announced that the company and its predictive marketing analytics platform BlabPredicts has been included in the list of "Cool Vendors" in the report by Gartner, Inc., Cool Vendors in Social Marketing, 20141. BlabPredicts is the only patent-pending tool on the market that can predict future conversation resonance up to 72 hours in advance and with 70 percent accuracy system-wide, giving brands the advantage to take predictive actions before trends unfold, such as shifting media ad spend, and creating content on-the-fly.
Why Cool: According to the report, Cool Vendors in Social Marketing, 2014, social marketing has arrived at a stage in its maturity where marketers are seeking more value from their investment. Key to (meeting the demand…) is marketers' ability to bring forward content that is relevant and engaging, at a time when that content is poised to connect with the social consumer in a way that is not an operational drain on the social marketing team. The social marketing companies we highlight as part of this year's Cool Vendors report all offer "…insights to better target content and conversations to customers and also…offer tools to help engage customers with that content/those conversations or ways to manage that engagement with efficiency and effectiveness."
Why Hot: Real-time marketing enamored brands are increasingly stuck in the chasm between a bifurcated world of data driven ad automation, and the analog efforts of social media managers. Unfortunately search and monitoring tools are only as good as a rear view mirror, and we all know that past performance doesn't guarantee future success. The key is to uncover the contextually relevant but also non-obvious conversations about the brand in question and competition, then predict when and where key conversations will gain velocity. Not just the conversations that mention company-specific terms, but ALL related conversations. This can be accomplished via associative classification that seeds a category with one or two keywords and discovers all the posts that are contextually related.
"Recognition by Gartner in its Cool Vendor report is confirmation of our success in bringing to market for the first time a crystal ball for advertisers and brand strategists that unlocks the power of true, real time and adaptive marketing," said Randy Browning, Blab CEO.
BlabPredicts is used by Fortune 1000 companies and licensed by agencies including Mindshare, one of the four largest global media planning/buying agencies, and by Horizon Media, the largest independent media planning and buying agency in the U.S.
BlabPredicts can be used as a CMO dashboard to assess competitors/market shifts; deliver and execute adaptive marketing campaigns that go well beyond (reactive) real time marketing; and more efficient Digital Ethnography for entering new markets/new product launches.
BlabPredicts is available as an enterprise license with pricing based on number of topics analyzed. To learn more about features and benefits please click here.
1 published 28 April 2014, by Analysts Julie Hopkins and Jennifer Polk.
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About BlabPredicts
Blab is a pioneer in the category of Predictive Social Intelligence. Blab applies proprietary technology and big data processing to organize, pattern, and predict tomorrow's online conversations today. Brands rely on BlabPredicts to understand what matters now, and predict what will matter next, giving businesses the daily predictive intelligence they need to adapt strategies, maximize opportunities, and minimize threats. For more information please visit www.blabpredicts.com.