iovation to Speak at CNP Expo About eCommerce Fraud

PORTLAND, OR--(Marketwired - May 20, 2014) - iovation, the trusted source for mobile and online fraud prevention to safeguard business reputation, has been asked to participate on the panel, "eCommerce Fraud, It's Bad and Only Getting Worse" at the CNP Expo. Duane Burcham of iovation will present alongside other industry experts from IDology, FIS and Alpha Payments Cloud at the Omni Orlando in Florida on May 21, from 2:15 to 3:15 p.m. EDT. Burcham will explore the state of the industry in relation to fraud and the techniques to fight it. The world's most recognizable brands attend CNP Expo to address the challenges faced by online merchants in the CNP payment industry.

"There is no silver bullet when it comes to a fraud prevention solution. To be effective merchants need to employ a multi-layered toolbox approach that considers the device being used," said Burcham. "Recognizing and knowing the reputation of the computer, mobile phone or tablet initiating a transaction online is a critical layer of protection for card-not-present transactions. By leveraging global device intelligence, online businesses can see risks spanning across devices such as identity fraud, account takeovers, and first and third party fraud, among others."

Some of the topics that will be discussed in the CNP Expo panel include:

• Steps merchants can take to effectively prevent fraud on mobile devices
• Managing friction in the fraud detection process to ensure good customers aren't inconvenienced
• Important considerations for measuring the return on investment for fraud mitigation tools
• How actionable fraud insights can help scale fraud management efforts

"One of the issues we will be addressing at the CNP Expo is the upcoming EMV (Europay, Mastercard and Visa) implementation. Chip technology cuts down on fraud from a static magnetic stripe being skimmed and copied," said Burcham. "There is definitely concern that with EMV implementation more fraudsters will focus on CNP transaction schemes to commit fraud. That's why it's so important to have a multi-layered approach to fraud prevention and why device reputation technology is vital for merchants to keep their fraud rates down."

About iovation
iovation protects online businesses and their end users against fraud and abuse through a combination of advanced device identification, shared device reputation and real-time risk evaluation. More than 3,000 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect more than 10 million transactions and stop an average of 200,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network. For more information, visit www.iovation.com.