Customize a Vehicle's Look Again and Again With New Dupli-Color(R) Custom Wrap Removable Coating

CLEVELAND, OH--(Marketwired - Jun 17, 2014) - Until now, customizing and updating a car's look was expensive and time-intensive. Now, Dupli-Color^®, a leader in vehicle paints and coatings, turns professional-looking, DIY, automotive customization dreams into reality with its new Custom Wrap Removable Coating. Similar to spray paint, Custom Wrap applies easily and provides a smooth finish. Then, when it's time to modify looks again, Dupli-Color's EZ Peel™ Technology allows Custom Wrap to be peeled off in a matter of minutes without the need for tools or solvents.

Custom Wrap is ideal for use on original factory painted finishes, aluminum, metal, chrome and plastic on an entire vehicle or on accents, wheels and more. For ease of application, surrounding areas do not have to be masked off. Simply remove the product from the areas it is not desired by peeling or wiping away with a clean dry cloth. Custom Wrap also offers protection against surface scratches from dust and dirt as well as rain, snow and UV exposure.

"Our customers are often on the cutting edge of vehicle modifications. Before, these modifications were often permanent and therefore did not allow them to experiment with the looks of their vehicles or easily customize looks with new trends," said Jim Foos, Dupli-Color product manager. "With Custom Wrap, an auto enthusiast or passionate DIYer can transform the color of an entire car, truck, jeep, motorcycle, bicycle or ATV, add stripes or other designs, as often as they want -- the application possibilities are nearly limitless."

Available in six matte finishes -- Carbon Black, Graphite Metallic, Performance Red, Arctic White, Patriot Blue and Jet Grey -- one 14 oz. can covers approximately 12-14 square feet of automotive materials. Four to six coats of Custom Wrap are recommended to allow for easy removal. Allow 5 minutes between each coat. After application, the coating dries to the touch in 30 minutes and can be handled within an hour. Dupli-Color recommends Custom Wrap be removed or recoated every six months after initial application and can be reapplied at any time.

New Custom Wrap Removable Coating is available for a suggested price of $11.99-$12.99. For more information about Dupli-Color products, visit www.duplicolor.com or call 1-800-247-3270.

About Dupli-Color
For more than 75 years, Dupli-Color has been the trusted brand leader in providing consumers with easy-to-use, innovative and exact-color matched paint and coating products to restore, restyle and protect automotive vehicles. Dupli-Color is the market share leader and the top selling do-it-yourself paint and coatings brand in the automotive aftermarket. Located in Cleveland, Ohio, Dupli-Color is a part of The Sherwin-Williams Company Diversified Brands Division.