Leader Enterprises Announces Josh Robinson Executive Creative Director

ATLANTA, GA--(Marketwired - Jun 17, 2014) - Leader has hired Josh Robinson as Executive Creative Director to lead its creative services, which seeks to deliver best-in-class results for its clients in the areas of strategy, creative and activation. As part of the new role, Robinson is responsible for all of Leader's creative output. Prior to joining Leader, Robinson spent his career crafting award-winning advertising for major brands such as The Home Depot, ESPN Game Day, Toyota, Spiderwire Fishing, The End It Movement, Publix and Buffalo Wild Wings.

"The addition of Josh Robinson to our talented team provides an even higher level of creativity, experience, and leadership to our organization, and more importantly, to our clients," said Randy Thrasher, Chairman and CEO of Leader. "Josh is one of the top creative talents in the Southeast with a reputation for understanding the value of well communicated concepts blended with the power of the brand to engage and inspire the consumer. Josh has a proven reputation and record of success working for 13 years with globally recognized clients."

Robinson also has digital experience working for brands like Coca-Cola, Cigna, BB&T and CBSsports.com. His work has been recognized with national and international awards from organizations such as Communication Arts Design and Advertising annuals, The One Show, W3 Awards, American Marketing Effectiveness Awards, The National Addys, and most recently, the 2014 United Nations Award for Public Service Advertising.

"I'm excited to leverage my deep rooted experience at retail in an agency setting serving the types of clients that Leader serves -- highly innovative, category leaders -- and be able to tweak the process and procedures to add more power to what it is we are creating for our clients," said Robinson. "What attracts me to Leader is its unique position with great clients, how nimble we are to live in the immersive experience category, bringing digital experiences into physical spaces, and how eager and hungry we are to go after it."

Robinson's large agency experience and diverse projects will help him quickly enact ideas and new creative concepts in every area in which Leader excels: shopper marketing, creative design, brand strategy, social media and web development. His background in traditional marketing and strategic move to new media and interactive design in recent years gives him the flexibility, depth and breadth of knowledge to help advance the agency into the next generation of marketing.

About Leader
With 29 years of experience supporting promotion and brand initiatives in the retail space, Leader is the independent Shopper Marketing agency that uses brands to influence human decision at the speed of retail. This unique approach leverages proprietary strategic frameworks to align brands and retailers with consumer needs and behaviors along the path to purchase. Leader exists to lead clients into authentic and effective engagement with their shoppers and consumers. They leverage a unique blend of strategy, creative, and activation services to develop and implement custom marketing programs for their clients. Headquartered in Roswell, Ga., Leader has earned a national reputation for creating innovative marketing solutions that drive measured results for clients such as General Mills, TaylorMade, Mizuno, DirecTV, Newell Rubbermaid, Glock, Bushnell, Toyota and Motorola. For more information, visit www.leaderagency.com, on Twitter @LeaderAgency or call 678-507-1010.