DirectBuy's Business and IT Operations Transformed by Peak's Cloud Platform Through Komodo Cloud, LLC

DENVER, CO--(Marketwired - Jul 16, 2014) - Peak® (formerly PeakColo), an enterprise-class IaaS Cloud provider for channel partners, announces that its proven cloud computing platform is serving as the secure foundation for DirectBuy, a leading national members-only consumer buyers' club. Through its 100% channel focused model, Peak enables service providers such as Komodo Cloud LLC, to white-label Peak's cloud and offer their own robust cloud practice for end-user clients.

True to Peak's unique channel model, Komodo Cloud's expert team in turn helped DirectBuy migrate from a traditional colocation environment to a 100% cloud operation, allowing DirectBuy greater control and elasticity for its franchise network. In doing so, DirectBuy realized $2.5M in CAPEX avoidance and immediately achieved a significant reduction in infrastructure related problem tickets. In addition, a 3-5x faster eCommerce website significantly improved the DirectBuy member experience. As a 43-year-old company representing over 700 manufacturers and their authorized suppliers, over 90 franchise locations in the US and Canada, and one million product SKU's, DirectBuy's core business relies heavily on its eCommerce web site.

"CIOs today are constantly looking at ways to leverage technology to increase efficiencies, capabilities, and to better serve their company's client base," states Armin Roeseler, CIO for DirectBuy. "By ensuring that DirectBuy is partnering with the right service providers, such as Komodo Cloud and Peak, we can effectively lead the strategic transformation of our business. Thanks to Komodo Cloud and their strong relationship with Peak, we experienced a seamless and quick migration to the cloud, which enabled DirectBuy to deliver new service offerings, new memberships, and increase our agility and flexibility at all levels throughout the company."

DirectBuy had a tight implementation timeline of 60 days, however by leveraging Peak's patented Layer 2 dedicated network connections that allowed DirectBuy to use its existing network 'as-is', Komodo easily migrated and implemented the new environment on-time and on budget. DirectBuy is realizing numerous benefits by placing its production workloads in Komodo Cloud, powered by Peak, including:

• 40% reduction in IT operating expenses
• 3-5x improvement on website responsiveness and performance
• $2.5M CAPEX avoidance by eliminating the need for 'in-place' system upgrades
• Almost 100% reduction in core infrastructure problem tickets, thus improving customer experiences
• 80% reduction in time to market, which drastically increases business agility
• Achievement of PCI compliance
• Provisioning of Disaster Recovery capabilities across two (2) geographic Regions
• Establishment of best practices to use across each department

"Serving such a wide variety of agents, resellers, distributors and VARs, Peak manages cloud infrastructure in eight geographies -- ensuring a 100% available platform atop which partners layer their unique services," says Luke Norris, CEO and Founder of Peak. "With Peak managing the platform, partners are free to focus on their core business. Technically astute partners such as Komodo leverage our capabilities where they are needed, complimenting their core expertise. Our close collaboration ensures that Komodo's customer issues are resolved and improvements are made throughout many levels of their clients' organizations."

"Our strong relationship with Peak was invaluable to us in helping move DirectBuy to a virtual environment," states Eric Hughes, CEO for Komodo Cloud. "Because we were in lock step with the Peak team, from management to migration, we were able to extend a secure, fast pathway to DirectBuy to migrate its applications and IT environment to the cloud -- vastly accelerating a process that would normally take six months."

For more information about Peak's white-label cloud program, please contact sales@poweredbypeak.com or visit http://www.poweredbypeak.com

About PEAK
Peak® is an enterprise-class Infrastructure-as-a-Service (IaaS) cloud service provider to channel partners. White-labeling Peak's cloud services as their own, resellers and agents rapidly enter the cloud marketplace under their own brand without capital expenditure, enjoying a faster route to profitability. Peak operates Type II SSAE 16 and SOC 1 & 2 compliant cloud nodes in eight geographies across the United States and in Europe (Silicon Valley, Seattle, Denver, Chicago, New Jersey, New York, Atlanta, and the United Kingdom). Its VMware vCloud® Powered cloud environment contains tens of thousands of virtual machines and multiple petabytes of storage for public, private, hybrid and disaster recovery solutions. Peak offers both Cisco UCS and Open Compute platforms, and is a Platinum-level NetApp Service Provider. For more information, visit www.poweredbypeak.com call (855) 532-4734; or follow us on Twitter or LinkedIn.

About KOMODO CLOUD
Komodo Cloud, LLC is a provider of IT transition and transformation services. Born in the cloud, Komodo enables its enterprise clients to set up cloud assets, provides subscription-based compute and storage services, and provides IT business processing and subscription-based software solutions. The Company is headquartered in Rolling Hills Estates, CA with satellite offices in Chicago and San Jose. For more information, visit www.komodocloud.com call 424.488.7755, or email info@komodocloud.com

About DIRECTBUY, Inc.
DirectBuy provides its members with outstanding service, selection and value. At over 90 locations throughout North America, DirectBuy members pay confidential dealer prices, with no hidden retail markup, combined with an amazing selection. DirectBuy's commitment to service excellence ensures that members have access to unparalleled quality and choice while being guided by experts in purchasing and design. Our members select from over 1 million products from 700 popular brands in the US and 500 in Canada. DirectBuy also provides lifestyle-enhancing benefits including travel packages, home improvement services, and much more.