Mobile Lads Signs Reseller Agreement With Smart Mobile Rewards

AVENTURA, FL--(Marketwired - Jul 21, 2014) - The Board of Directors of Mobile Lads Corp. (OTCQB: MOBO) today announces the signing of a Joint Venture and Reseller Agreement with Smart Mobile Rewards. The agreement covers Mobile Lads' suite of mobile authentication and payment products.

"We're very pleased to be entering into a business venture with North America's leading merchant coalition," stated Michael Paul, President of Mobile Lads. "We see a strong fit between our patented mobile authentication products and Smart Mobile Reward's extensive merchant presence in North America."

Smart Mobile Rewards is a Merchant Coalition that provides fully branded reward and loyalty programs to its network. The network is the largest of its kind in North America with more than 325,000 brick and mortar locations connected, including many nationally recognized chains and locations. Mobile Lads will have access to sell its products through this extensive network.

In addition, Mobile Lads and Smart Mobile Rewards will jointly develop authentication products to allow the creation and implementation of more sophisticated and higher value voucher and loyalty products. Authentication has been a stumbling block for merchants seeking to increase the scope of their loyalty products. Loyalty products, such as those offered by Smart Mobile Rewards, have grown exponentially over the past decade and now represent a multi-billion dollar industry of its own.

The Xtreme Mobility Assets include software and associated patent(s) related to mobile payment authentication and processing. The flagship product, xmVerify, is a real-time mobile transaction security service that prevents credit card fraud by giving users control over the authorization process when making purchases. xmVerify sends a transaction authorization request directly to the user's mobile phone to ensure authenticity; the user then interacts with the transaction request to verify the authenticity of the transaction. The product uses one of the best cryptographic services and is in compliance with all available platforms.

About Mobile Lads Corp.

Mobile Lads Corp. designs and delivers secure, wide-area wireless transaction software solutions for the consumer finance, web and health payment processing sectors. The company's solutions provide streamlined, continuous access to time-sensitive information and data on multiple network standards. Mobile Lads' products and services, offered through its Xtreme Mobility division, centers on three core technologies that simplify and secure wireless communications: xmVerify, xmBilling, and xmOne.

For more information, visit www.mobilelads.com

About Smart Mobile Rewards

Smart Mobile Rewards is the largest customer loyalty coalition in North America with 325,000 brick and mortar locations and 55,000 brick and mortar locations in the pharmacy sector. It provides a complete solution to set up and manage a brand loyalty program including loyalty cards, vouchers, newsletters and mobile customer engagement. Smart Mobile Rewards' programs include complete customer engagement including data capture, mobile, website and is fully integrated with payment processing.

For more information, visit www.smartmobilerewards.com

Forward-Looking Statements

This release contains forward-looking statements. Forward-looking statements, without limitation, may contain the words believes, expects, anticipates, estimates, intends, plans, or similar expressions. Forward-looking statements are not guarantees of future performance. They involve risks, uncertainties and assumptions and actual results could differ materially from those anticipated. Forward looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.