Survey: Understanding Service Value Is the Key Driver of Success for Benefits Administration and Retirement Services Industries

CONCORD, MA--(Marketwired - Jul 30, 2014) - Understanding which services clients value most has the greatest impact on client satisfaction, retention and profitability, according to surveyed executives in the benefits administration and retirement services industries. The survey, conducted by ProcessUnity and Chatham Partners at the Industry Expert Forum, offers insights into how firms are aligned to drive value from the sales process, improve client satisfaction, and deliver service excellence and ROI.

"Improving client satisfaction and retention requires a clear understanding of the services your clients value, and the discipline to understand which clients are the best fit for your services," said Lisa Weil, Vice President and General Manager of Service Delivery Risk Management (SDRM) at ProcessUnity. "Firms that measure their clients' perceived value and equip relationship managers with relevant information and insights into service utilization will achieve greater customer loyalty and a streamlined path to profitability."

More than 60 percent of respondents indicated they are not confident their firms understand which services are highly valued, indicating the need to further align strategic customer requirements with service offer details.

Other key survey findings include:

• 86 percent of survey respondents specified they are challenged with aligning incentives to drive new behaviors in their sales and client service delivery processes.
  
  
• 83 percent of survey respondents wrestle with governing the process for rolling out and measuring adoption of new products and services.
  

"The results of the Chatham Partners and ProcessUnity industry survey reveal that retirement services and benefits administration providers are entering into an important phase in the industry, where opportunities abound to change their cultures for the better while retaining proven core competencies," said Joshua Dietch, Managing Director of Chatham Partners. "The findings from this survey are invaluable for organizations looking to improve their existing client relationships while employing the necessary tactics and strategies to pursue new business."

The survey was conducted at the Industry Expert Forum: Changing the Conversation, co-hosted by ProcessUnity and Chatham Partners. Executives from retirement, health and insurance, and equity compensation organizations participated in the one-day event aimed at transforming client experiences to drive greater satisfaction and loyalty.

To view an infographic summary of the survey, visit http://hubs.ly/y02xHm0.

To download a copy of the full survey results, visit http://hubs.ly/y02m8K0.

About ProcessUnity
ProcessUnity is a leading provider of cloud-based applications for risk management and service delivery management. The company's software as a service (SaaS) platform gives organizations the control to assess, measure, and mitigate risk and to ensure the optimal performance of key business processes. For public companies and regulated industries, ProcessUnity Risk Suite delivers effective governance and control, vendor risk mitigation, and regulatory compliance. For benefit plan administrators and other financial service firms, ProcessUnity Service Delivery Risk Management (SDRM) controls complex product offerings and strengthens client service experience. ProcessUnity is used by the world's leading financial service firms and commercial enterprises. The company is headquartered outside Boston, Massachusetts and is funded by Rose Park Advisors and other private investors. For more information, visit www.processunity.com.

About Chatham Partners
Chatham Partners provides customized market research including win/loss sales analysis and client satisfaction studies, multi-client research studies, and strategy consulting services that help businesses understand the explicit, implicit, and latent needs of clients and prospects. Our fact-based analysis and recommendations enable organizations to improve sales processes, client service/retention, product/service offerings, and market perceptions. (www.chathampartners.com).