FREMONT, Calif., Aug. 20, 2014 (GLOBE NEWSWIRE) -- Vdopia, the global leader in mobile video advertising, today says its Vdopia Mobile Insights report just released in the UK reveals that 10 second long mobile video ads are the strongest performing formats for entertainment marketers , despite only accounting for only 3% of advertiser spend. Vdopia's Video Performance Index– a measure of the effectiveness of video ads by completion and click through rates – shows that 10 second ads are 65% more effective than the average video ad. Although 20 second and 30 second versions account for nearly three-quarters of entertainment brands' mobile video ad spend, they're 27% and 13% less effective, respectively, than the average.
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"Entertainment brands often use previews to drive tune in or sell tickets and they tend to run longer than 10 seconds. But interestingly the shorter the ad, the more likely people are to stay engaged with it," says Saurabh Bhatia, Vdopia's CEO. "Many entertainment marketers re-purpose TV ads for mobile, which works if the ad can be shortened by removing any secondary messaging and adding an interactivity element. Even for a mobile dedicated video ad, keeping the length short should prove to be a winning strategy for marketers."
The full report can be downloaded here: http://www.vdopia.com/mobile/about-us/vdopia-mobile-insights
Vdopia (http://www.vdopia.com/mobile/) is the global leader in mobile video advertising delivering the best mobile video ad experience for consumers and advertisers across all smartphone and tablet devices. They are the first company to offer the .VDO mobile video format, a proprietary technology which enables delivery of mobile video to more people in more places than any other mobile advertising company in the world. Vdopia's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, Ford and hundreds of other leading global brands.
Vdopia also delivers the best publisher solutions, offering easy and efficient integrations to monetize inventory. Its premium mobile video ad units provide the best monetization scheme for both mobile web and app.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, London, India and Singapore.
