Ann Arbor, MI, Sept. 10, 2014 (GLOBE NEWSWIRE) -- Enlighten, one of the nation's leading independent digital media, design and technology agencies, announced today that Adam Wilson has joined the Ann Arbor-based firm as Chief Creative Officer. In his new role Wilson will oversee Enlighten's Experience Design group, encompassing its Design, UX, Content and Brand Strategy teams.
With a long history of merging storytelling and technology, Wilson brings to Enlighten a wealth of experience in building unified digital experiences and campaigns for brands like Jeep, Saab USA, J.M. Smucker, Disney Parks and Hilton Worldwide. He has held roles at such agencies as McGarryBowen, Organic, McCann Erickson and J. Walter Thompson, and his work has won Effie Awards, Webby Awards, and Cannes Lions along with recognition in Communication Arts magazine. Among his most notable projects are the first branded interactive feature-length film, an integrated live tweeting program that trended during the 2012 Academy Awards and the first crowd-authored comic book - a collaboration between Jeep and Marvel Comics.
"Adam is a rare talent," says Tom Beck, President of Enlighten. "His perspective spans mediums and platforms and he innately understands that great brands today live and die by obsessing over the details of the digital customer experience. More importantly, he's got a restless imagination, an entrepreneurial spirit and the craftsman-like sensibility of a maker. He's a perfect fit for Enlighten."
"'Experience Design' is a relatively new mindset for our industry, but Enlighten has been living and breathing it since they started in 1983," Wilson says. "I think we're going to see more brands embrace the idea that they need more than website and app builders - they need true 'Experience Designers.' I'm thrilled to have joined an independent shop that has that foundation and legacy. We're gonna have some fun."
About Enlighten
Enlighten (www.enlighten.com) is an award-winning digital marketing, online advertising, web development, data analytics and strategic consulting firm building innovative online experiences for major brands including AAA, Domino's Pizza, Hunter Douglas, illy caffè, Janus Capital Group, Jimmy John's, Johnson & Johnson, Presbyterian Healthcare Services, The Henry Ford and more. Based in Ann Arbor, the independent digital marketing agency was founded in 1983.
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