ATLANTA, Sept. 17, 2014 (GLOBE NEWSWIRE) -- YP, a leading local marketing solutions provider in the U.S., today announced that David Lebow has been named Chief Revenue Officer. In this newly-created role, Lebow will be responsible for YP's revenue growth strategy. This includes operational responsibility for YP sales organizations locally and nationally, providing search, display, mobile, print and direct marketing solutions to advertisers. Based in New York, he will report directly to David Krantz, Chief Executive Officer.
"David has a proven track record of success at transforming traditional companies into digital powerhouses. We are excited that YP will benefit from his knowledge and expertise during this important time," said David Krantz. "David has played a key role in YP's success since joining our team nearly two years ago. I am confident that his leadership will accelerate our revenue growth as our business continues to evolve."
Lebow joined YP in January of 2013 as Executive Vice President, Digital Markets, and has been instrumental in growing the digital business of the company, recently ranked the number three company in the U.S. mobile advertising industry by Internal Data Corporation (IDC)*. Lebow has more than 25 years of experience in key leadership roles spanning local and national media with large companies transforming from traditional to digital portfolios, including AOL, Clear Channel, Internet Broadcasting and Group Commerce.
"YP has a road ahead that is filled with great potential. We are already a clear leader at helping local businesses connect with valuable consumers. No company in the local ad market has the assets and scale that we do," said Lebow. "My commitment is to build on our success to grow our customer base and revenue by providing advertising solutions that drive market-leading results for advertisers.
Lebow will oversee an industry-leading sales organization of nearly 4,000 people across the U.S., with a continued focus on helping local businesses and communities grow.
About YP
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP's flagship consumer brands include the popular YP app and YP.com, which are used by nearly 80 million visitors each month in the U.S. (Internal Data, July 2014). YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.
*Source: IDC Insight: 2013 U.S. Mobile Advertising Market Sizing and Vendor Market Shares
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