WeSC and Andy Warhol Foundation in exclusive collaboration for Summer and Fall of 2015.


WeSC is pleased to announce the launch of an exclusive collaboration with The
Andy Warhol Foundation under the name Warhol Conspiracy by WeSC. The collection
will feature a wide range of products based on six different patterns of Andy
Warhol’s famous Camouflage paintings and prints. Warhol Conspiracy will consist
of two seasonal assortments each featuring three camouflage patterns on jackets,
shirts, shorts socks, hats, hoodies, bags, backpacks, headphones and limited
edition skateboards. Complementing the Warhol Camouflage will be a limited
offering of t-shirts with Warhol quotes and self-portraits.

Warhol Conspiracy by WeSC will be available in the US, Canada and Asia, most of
the products will also be available in Europe and worldwide through WeSC stores
and distributors. The unique collaboration will be available in stores starting
in April 2015.

"WeSC is proud to present this product line in collaboration with The Andy
Warhol Foundation. We have had many interesting artist and activist
collaborations through the years but none of the collaborations have been as
spot on for the brand for "Intellectual Slackers" as Andy Warhol´s Camouflages.
Warhol is one of the original Intellectual Slackers and besides being one of the
most important artists of all times, perhaps the most important, he is as
relevant to contemporary culture today, 27 years after his death, as when he
started. The Camouflage works were suggested as the most fitting for the WeSC
collaboration by The Andy Warhol Foundation and we could not agree more. This is
hopefully the first of a number of future "capsules" in collaborations inspired
by leading artists, actors, writers and musicians that will strengthen our
position as the original lifestyle brand" says Theodor Dalenson Chairman WeSC.

“We are delighted to work with WeSC to celebrate Andy Warhol’s creative, non
-conformist spirit in a way that only WeSC can do,” says Michael Dayton Hermann
of The Andy Warhol Foundation. “The Foundation is proud to note that a portion
of the proceeds from Warhol Conspiracy by WeSC will contribute generously to the
Foundation’s endowment from which it supports contemporary art.”

About The Andy Warhol Foundation for the Visual Arts, Inc.

As the preeminent American artist of the 20th Century, Andy Warhol challenged
the world to see art differently. Since its founding in 1987 in accordance with
Andy Warhol’s will, The Andy Warhol Foundation has established itself as among
the leading funders of contemporary art in the United States having distributed
nearly $250,000,000 in grants supporting the creation, presentation and
documentation of contemporary visual arts, particularly work that is
experimental, under-recognized or challenging in nature. The foundation’s
ongoing efforts to protect and enhance its founder’s creative legacy ensure that
Warhol’s inventive, open-minded spirit will have a profound impact on the visual
arts for generations to come. Proceeds the foundation receives from licensing
projects such as this contribute to the Foundation’s endowment from which it
distributes grants. For more information please visit www.warholfoundation.org.

For further questions, please contact:

Operational questions: Johan Heijbel, CEO, +46 8 46 50 50 00

Shareholder questions: Theodor Dalenson, Chairman of the Board, +46 8 54 50 17
50

WeSC is a Swedish company that designs, markets and sells clothing and
accessories within the premium streetwear segment in the international market
under the WeSC (We are the Superlative Conspiracy®) brand. WeSC has since 2000
grown to a company with representation in 25 countries through resellers and 24
own and distribution run concept stores.

Pièces jointes

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