PHILADELPHIA, Sept. 18, 2014 (GLOBE NEWSWIRE) -- As administrators in higher education race to improve data strategies, collecting, analyzing and using real-time information to engage with students, TargetX boosted their CRM user-base by over 175% over the last year.
"We know these numbers speak to a real need for streamlined recruitment, retention, alumni and donor management in a rapidly shifting technology environment. Yet, it's also about creating systems that work on the ground and that satisfy staff," said CEO of TargetX, Sasha Peterson.
One of the growing number of TargetX clients looking to leverage superior technology across campus, Lynne Hamre, Chief Information Officer at The College of St. Scholastica, sought one expandable data solution that would reduce costs and maximize efficiency institution wide. While she searched for a supportable, scalable solution that would develop stronger relationships with the school's student demographic, she also wanted to ensure that her staff could access data more efficiently and act upon it starting with enrollment.
"At St. Scholastica we need to provide more engagement with prospective students and build those relationships, which is really what a small liberal arts education is all about," Hamre said. "Meanwhile, the College must become more efficient in the process so that we can keep a tight rein on costs while making our institution more accessible to students. TargetX is one way we can meet those challenges."
TargetX, a leading CRM company, designs and implements cloud-based recruitment, retention and advancement solutions that empower institutions campuswide, anticipating future trends and opening up new conversations with students across a continuously changing communication lifecycle.
The rapid growth of TargetX's Campuswide CRM solutions marks important shifts in the higher education technology industry. While legacy systems lose their relevance on campus and no longer meet institutional needs, there is a growing comfort with cloud-based solutions in higher education. Colleges are now realizing that they can dramatically improve their efficiency while benefiting from increased security.
About the enrollment management system TargetX implemented for The College of St. Scholastica last March, Hamre said: "It's so much fun to watch staff use a technology that's intuitive, user-friendly and that they actually enjoy using. It's humanizing their relationship with the data."
About The College of St. Scholastica
The College of St. Scholastica is an independent private college, established in 1912 with locations across Minnesota, including the original campus in Duluth. U.S. News & World Report consistently ranks The College of St. Scholastica among the best colleges and universities in the region for academic excellence and for veterans. Additionally, in 2014 Money Magazine ranked CSS in the top third of all four-year colleges in the country based on graduation rates, educational quality, affordability and alumni earnings.
About TargetX
Since 1998, TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and innovative technology solutions. A leading CRM company, TargetX provides a campuswide solution to help colleges build relationships and forge lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors. The company's CRM is built on the powerful development platform of Salesforce.com— the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 16-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.