Amplience Appoints Peter Daffern as Non-Executive Director to Support North American Growth

LONDON, UNITED KINGDOM--(Marketwired - Oct 16, 2014) - Amplience, the leading provider of rich media production technology for ecommerce, today announced the appointment of Peter Daffern as Non-Executive Director. Daffern brings to the company over two decades of experience in leadership positions at global technology firms, including President of EMEA & EVP Verticals at Netsuite, CEO and President at ClairMail, and CEO and Chairman at Purisma.

With the rise of online retail sales set to outpace those of traditional brick-and-mortar stores within the next three years, brands are quickly moving to capitalize on omni-channel growth. Against this backdrop, Daffern will provide his leadership in helping Amplience navigate the rapidly increasing market for its rich digital media solutions.

"With his extensive experience in leading companies through exceptional growth, Peter is perfectly positioned to guide Amplience's development as we continue to expand in North America," said James Brooke, CEO, Amplience. "Peter brings to Amplience a wealth of technology business expertise, and his strategic proficiency will support our company's future success in North America and beyond."

"Consumers now expect great interactions everywhere," said Daffern. "As a result, it has never been more important for businesses to deploy solutions which help them deliver excellent customer experiences. Amplience has proven that it caters to this growing need while also helping brands to expand internationally. I am delighted to join this fast-moving company at such an exciting time and I look forward to lending my knowledge and making a valuable contribution to the company's continued expansion."

About Amplience

The Amplience Media Platform is a cloud content platform, optimized for the visual, mobile and social web. The platform's powerful content authoring and automation tools connect ecommerce marketers and merchandisers with their channels and customers, creating a seamless workflow for product media, promotional campaigns, user generated and social content. This integrated approach reduces content production costs by up to 90% and eliminates inefficient content silos, while improving quality and reach.

Shop Direct Group, Marc Jacobs, Tesco, House of Fraser, DFS, Marks and Spencer, Jimmy Choo, Sweaty Betty, Dune and Halfords are just some of the ecommerce leaders that use Amplience. 

For more information, please visit www.amplience.com