Baidu's DU Battery Saver App Exceeds 100 Million Downloads Globally


SUNNYVALE, CA--(Marketwired - Oct 29, 2014) - Baidu (NASDAQ: BIDU), the world's leading Chinese search engine and developer of award-winning PC, web and mobile products, today announced that its popular Android app DU Battery Saver has exceeded 100 million downloads worldwide in less than two years since its launch. App downloads saw particularly strong growth in North America, South America and Southeast Asia.

DU Battery Saver is a free battery optimization app that extends the battery life of Android smartphones by over 50 percent. With more than three million reviews and a rating of 4.5 out of 5 stars on Google Play, DU Battery Saver continues to garner fans from around the world with its easy-to-use interface, powerful battery management capabilities and availability in 17 languages.

"We're overjoyed that more than 100 million people are saving their phones' battery life with DU Battery Saver," said Carol Lu, product manager, DU Apps Studio. "DU Battery Saver isn't only about getting more use out of your phone, it's also about helping the planet by using less electricity between charges. DU Apps Studio celebrates this milestone and will keep innovating to improve the mobile lives of our users worldwide."

DU Battery Saver's most popular feature is its one-tap "Optimize" button that automatically closes unnecessary apps, unused services and processes to increase a smartphone's runtime so users can squeeze more time to talk, game and browse when it isn't convenient to plug in. DU Battery Saver also enables users to:

  • Customize power saving modes for different types of phone usage
  • Turn off power-draining GPS, mobile data and Wi-Fi without digging into phone settings.
  • See how much battery charge is left with a detailed analysis of apps and hardware
  • Generate graphs to visualize power usage over time
  • Customize battery skins that can be shared with friends on Facebook

DU Battery Saver can be downloaded for free from Google Play at: http://bit.ly/1z1g9GX.

About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider and developer of award-winning PC, Web and mobile products. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they are looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.

About DU Apps Studio
DU Apps Studio is a global product team of Baidu. DU Apps Studio creates innovate state-of-the-art apps for Android devices that are enjoyed by millions of people worldwide. Its popular free apps include DU Battery Saver, DU Speed Booster and DU Flashlight.

Find DU Apps Studio on Facebook at: https://www.facebook.com/duapps.

Contact Information:

Media Contact:
Sharon Sim-Krause
Sim-Krause Consulting

415.420.1889