OMAHA, Neb., Nov. 4, 2014 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of innovative business data and marketing solutions, announced today the acquisition of Specialized Fundraising Services, Inc. ("SFS"). Lisa Greene, SFS's founder and a leading industry veteran, will become part of the executive team of the Infogroup Nonprofit Division. The Infogroup Nonprofit Division resides in the Infogroup Media Solutions business unit.
Founded in 2005, Specialized Fundraising Services provides highly personalized "boutique" style direct marketing services to the nonprofit marketplace. Greene, with over 30 years of experience in the direct marketing industry, is a member of the AFP, DMA, and has served on the operating committee for the DMA's nonprofit council. Greene and her team bring invaluable perspective, expertise and a strong customer orientation.
"Our Infogroup Media Solutions business has shown double-digit growth under the leadership of Gretchen Littlefield, and we expect continued organic and inorganic growth," said Mike Iaccarino, Chairman and CEO of Infogroup.
"I'm excited and proud to bring Specialized Fundraising Services' and our highly seasoned direct marketing team to the Infogroup Nonprofit Division, where we will be joining a tremendous team of nonprofit professionals. Specialized Fundraising Services' extensive experience in the nonprofit sector makes our team a natural fit with Infogroup and we are excited to be able to offer an expanded suite of services to our clients," said Lisa Greene, now an SVP of the Infogroup Nonprofit Division.
"Specialized Fundraising Services' is well known as a pioneer in the nonprofit fundraising sector. The acquisition benefits both our existing client base and SFS's customers given the innovative technology and expanded services portfolio of the combined company," said Gretchen Littlefield, President of Infogroup Media Solutions.
Lisa Greene and her team will be based out of Spartanburg, South Carolina and Lisa will report directly to Gretchen Littlefield.
About Infogroup's Nonprofit Division
Infogroup's Nonprofit Division helps organizations increase donor acquisition and retention through full service integrated marketing solutions including online donor programs, merge optimization, list brokerage and management, advanced analytics and list fulfillment. Having partnered with over 400 nonprofit clients, Infogroup's Nonprofit Division has developed a well-earned reputation as the pre-eminent agency in the nonprofit space. For more information, visit InfogroupNonprofit.com.