BREA, Calif., Nov. 6, 2014 (GLOBE NEWSWIRE) -- On the heels of a recent acquisition and capital investment by Level 5 Beverage Company, Inc. through its parent company Minerco Resources, Inc. (OTC:MINE), Avanzar Sales and Distribution, specializing in early stage consumer brands, announces major gains in organic company growth. This growth includes (1) incremental sales increases, (2) increased scope of product offerings, (3) an increase in the size of its servicing area and (4) technological and efficiency advances.
"We are extremely delighted, but not surprised, in the tremendous progress Avanzar has made in October," said V. Scott Vanis, Minerco's Chairman and CEO. "Not only has our partnership garnered an initial boost of sales and retail outlets for our products, it has begun to increase our bottom line as Avanzar continues its fast track to growth. This exciting, expedited and organic growth in sales and revenue for Avanzar will directly, immediately and positively impact top line revenues for Minerco and its shareholders."
As a result of Avanzar's efforts, new placements and orders were received for VitaminFIZZ® in 2 additional major national chains (with additional chains scheduled in coming months) in Southern California. The functional sparkling beverage will be placed in the additional chain locations over the coming weeks and months. Other consumable brands supplied by Avanzar to these accounts include, Cabana Lemonades and Coconut Water, Yo Gabba Gabba by Kids 50, Spicy Beer Michelada Cups and Popcornopolis Gourmet Popcorn.
With October's advancements, Avanzar also saw increased orders for Avanzar's supermarket chain deliveries of beverage lines Zenify and Mr Pink Ginseng Drink and has added Lotus Elixirs and SAMU Coconut Waters to these supermarket deliveries starting on the 3rd of November.
Additionally, Avanzar Sales will provide a leading retail chain with two limited holiday flavors of Popcornopolis Gourmet Popcorn. Avanzar begins delivery of Candy Cane and White Chocolate Pumpkin Spice flavors to all 284 Walgreens Southern California locations beginning November 21, 2014.
Avanzar also inked a six figure deal to be the sole source supplier for Color Spot Nurseries poinsettias in all Southern California Walgreens. According to the deal, the bright red potted plants hit the shelves on November 21st, 2014.
With the addition of the drinkable yogurt brand, FruZinga, Avanzar has also added refrigeration to its fleet and warehousing. Avanzar plans to continue to expand its staff and fleet (including more refrigeration) over the coming weeks and months. This addition paves the way for bringing in additional brands which require refrigeration, including the next generation in coffee creamers: Vitamin Creamer®.
"It really has been a milestone month for the Avanzar team. The key to our recent success lies in the passion we have for the brands in our portfolio. We strive to work with young, unique companies and develop, nurture and implement sales through every step of the process," said Avanzar President, Mr. Bill Juarez. "With the new support from Level 5, we are in a fortunate position to expand as needed, so there is really no stopping us."
Avanzar increased its direct store delivery account coverage by 16% this month. As a result, the company has initiated two new sales routes as of November 3, 2014. Additionally, Avanzar initiated the installation of the Encompass all-in-one software for direct store delivery beverage distributors. The Encompass system is state of the art and is widely used by some of the largest, most well-known distributors in the world. See www.encompass8.com for more details.
In October, Level 5 Beverage Company, Inc., whose parent company is Minerco Resources, Inc. (OTC:MINE), acquired a controlling interest in Avanzar. Avanzar is also a major distributor for Level 5's flagship product: VitaminFIZZ. The partnership is seen as a key part of both companies' business models and is expected to grow top line revenues for both parties.
About Avanzar
Headquartered in Brea, California, Avanzar Sales and Distribution specializes in working with early stage, fast moving consumer brands to develop and implement sales and distribution strategies. The Company operates a full service brokerage which includes account management, trade development and logistics services as well as in house DSD operations throughout Southern California. Avanzar distributes products to some of the most trusted retailers in the United States, including Kroger, Albertsons, HEB, Golub (Price Chopper), Whole Foods, Walgreens, 7-Eleven, Tesoro, Circle K, Chevron, Kmart, Gelson's, Stater Brothers and Winco. www.avanzarsales.com
About Minerco
Minerco Resources, Inc. (OTC:MINE) is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™, The Herbal Collection™ and LEVEL 5®. www.minercoresources.com.
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.