Strategic management recruitments in Pricer

– Charles Jackson returns as Executive Vice President – Helena Holmgren new CFO

Pricer has appointed Charles Jackson as Executive Vice President Global Sales,
Marketing and Strategy – he will take up position on December 2, 2014. Helena
Holmgren joins Pricer in March 2015 as new Group CFO.

Charles Jackson was between 2007 and 2010 CEO of Pricer and responsible for
Pricer’s international expansion with acquisitions and successful integrations,
a period when Pricer strongly improved growth and profitability. He was
previously employed by the competitor SES - Store Electronic Systems S.A., where
Charles for a number of years has had a leading international position.

– We are very happy to welcome Charles Jackson to Pricer. His unique experience
of the industry will give him a key role in Pricer’s repositioning, says Jonas
Vestin, CEO of Pricer.

– I am delighted to have a leading role now when Pricer moves its position in to
digital retail. Pricer has a unique opportunity to play a leading part in the
changes that digital technology will impose on the retail industry, says Charles
Jackson.

Helena Holmgren will take up her position in March 2015. She is currently CFO of
Edgeware AB, a fast growing company delivering high technology solutions in
video streaming to a global market. Prior to that, she has had a number of
financial positions in Sweden and internationally at Intrum Justitia, Svensk
Form and the EF group. Helena Holmgren has a Master’s degree in International
Economics from the University of Lund and an MBA diploma from the University of
Ottawa.

– Helena’s experience is most welcomed and will be a strong addition to Pricer,
says Jonas Vestin.

As a part of the restructuring of Pricer’s organisation and management, Oron
Branitzky, Vice President Sales and Marketing and Niclas Qvist, Head of
Marketing and Partner Management, will leave Pricer in early 2015.

For further information please contact:
Jonas Vestin, CEO Pricer AB: +46 8 505 582 00


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 17:45 hrs CET on
Monday, December 1st, 2014.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com