NEW YORK, Dec. 3, 2014 (GLOBE NEWSWIRE) -- Yappn Corp. (OTCQB:YPPN) announces that as its worldwide media and social platform, FotoYapp continues its successful rollout program it is pleased to introduce NHL star Brandon Prust as an Official Influencer. As a professional hockey player with the Montreal Canadiens Prust is 18th overall in the rankings by capgeek.com for players with the most Twitter followers. Prust will utilize FotoYapp for its real-time global storytelling capability in 67 languages via image and video sharing as well as aggregation, enabling his fans to view, share and consume his content on a global scale.
FotoYapp provides brands, influencers and consumers with the ability to create their own media content such as images, 18 second videos as well as allowing them to curate media from other users and major social platforms. Users can apply tags and descriptions to their posts to pull in the social conversation happening around each social post from a variety of social networks based on the tag words in their own native language regardless of the originating language of the content.
David Lucatch stated "We are very excited to have Brandon join us as an Official Influencer for FotoYapp providing his unique style of content to global hockey fans around the world – instantly in their native language," said David Lucatch CEO and Founder of Yappn. "As professional hockey continues to grow, there are global economic opportunities for social engagement, sponsorship, advertising and Ecommerce, for which Yappn has developed real-time multilingual solutions."
Hockey continues to be a growing sport globally, with 62 nations taking part in the International Ice Hockey Federation Survey in 2013. Countries like the Czech Republic and Finland reporting the biggest growth in registered players with increases of 13.28% and 17.68% respectively. This past season, the National Hockey League broadcasted 87 NHL games on China's CCTV network, expanding its reach to a growing global audience.
"Hockey is a global sport with fans all over the world, speaking many different languages, but all with a common interest," said Brandon Prust. "Using FotoYapp will make it easier for fans to be part of the action by engaging and sharing the content that matters to them in their native language in real-time."
About Brandon Prust
Prust was drafted by the National Hockey League's as Calgary Flames 2nd pick overall in 3rd round of the 2004 NHL Entry Draft. In the 2010-11 season, as a New York Ranger, Prust was awarded the Steven McDonald Extra Effort Award given to the Rangers player who "goes above and beyond the call of duty" as voted on by the fans.
Brandon Prust became a free agent at the end of the 2012 season and signed a 4-year deal with the Montreal Canadiens on July 1, 2012. He will be eligible for free agency in 2016.
For more information on FotoYapp, please visit www.fotoyapp.com/.
About Yappn
Yappn is a real-time multilingual company that amplifies brand messaging, helps conduct commerce and provides customer support by globalizing these experiences with its proprietary approach to language. Through its real-time multilingual amplification platform, Yappn eliminates the language barrier, allowing the free flow of communications in 67 languages. Yappn has developed cost effective, unique and proprietary technology tools and services that create dynamic solutions that enhance a brand's messaging, media, e-commerce and support platforms.
In addition to Yappn, FotoYapp (www.fotoyapp.com) provides consumers, brands and Influencers with the ability to share media content (images, video, audio, etc.) instantly across the global social sphere with all major social posts in a single environment in almost any language allowing global participants to interact with each other, regardless of their native tongue.
Yappn Corp. is traded publicly in the U.S. on the OTCQB – symbol "YPPN" and technology incubator; Intertainment Media Inc. (TSX-V:INT) (US:ITMTF) (FRA:I4T) has a controlling interest in Yappn Corp.
For more information, please visit http://corporate.yappn.com.
Forward Looking Information
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