HASBROUCK HEIGHTS, NJ, Dec. 10, 2014 (GLOBE NEWSWIRE) -- Retail TouchPoints, the industry's go-to source for customer engagement strategies, today announced the winners of the 2014 Customer Engagement Awards.
This year, Retail TouchPoints honors 13 retail companies that have embraced customer engagement and implemented solutions and services that are delighting customers and boosting revenue. Each of this year's winners has taken the initiative to deliver a more satisfying level of service and improved experience to today's demanding shoppers. The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace.
Through a nomination process, the winners were selected based on, but not limited to, four specific criteria:
*Unique shopping/promotional offerings
* Customer engagement strategies
*Customer analysis
*Technology innovation
"As we move into 2015, retailers are focused on finding creative, innovative and compelling new ways to engage with customers," said Debbie Hauss, Editor-In-Chief of Retail TouchPoints. "Throughout all channels -- in-store, online, via mobile and social -- merchants are striving for a consistent, cohesive brand experience. New technologies are now accessible to the smaller, regional brands as well as the largest, multi-billion-dollar retailer. These smart merchants are implementing video, geo-targeting, personalized digital marketing and updated POS systems in order to compete for the long term."
Winners include both large, national retailers and smaller, regional companies, as well as international selections. Award recipients also vary in products and services offerings, from apparel and specialty home furnishings to furniture and sporting goods.
This year's winners are (in alphabetical order):
BaubleBar
Design Within Reach
Dickies
DrJays
E-Plus Gruppe
Grand Home Furnishings
HauteLook
Lakeshore Learning
Lowe's
Rebecca Minkoff
Saks Fifth Avenue
Sears Hometown
SmartFurniture.com
Click here to download the entire report featuring background and specific information on each winning retailer.
About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, category-specific blogs, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at http://www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.