Annica Elmehagen Lundquist new Head of Corporate Communications at Axfood

Annica Elmehagen Lundquist will serve as the new Head of Corporate
Communications at Axfood.

She will be a member of the Executive Committee with overarching responsibility
for the Axfood Group’s communication, sustainability work and brand strategy.
Annica joins Axfood from her current position as strategic communications
advisor for Tetra Pak in Asia.
“Axfood will continue to strengthen its communication, not least with respect to
sustainability issues,” comments Anders Strålman, President and CEO of Axfood.
“In this work a cohesive communication strategy will play an important role.
With Annica’s broad base of experience in branding and communication work, I
feel confident that we will be able to further lift our strengths.”

Annica Elmehagen Lundquist comments: “With Axfood’s very stable and performance
-oriented culture and portfolio of strong brands, such as Hemköp and Willys, I
am looking forward to this opportunity to further strengthen communication both
internally and externally.”

Annica Elemehagen Lundquist has a lengthy background in opinion-shaping work,
branding and corporate communications, with a résumé of experience with
employers such as Telenor, Eniro, Microsoft, Kreab and JKL. Annica will assume
her position at Axfood in March.

For further information, please contact:
Anders Strålman, President and CEO, Axfood AB, +46-070-293 16 93
Annica Elmehagen Lundquist, +46-734-252606
Axfood AB conducts food retail and wholesale business in Sweden. Retail business
is conducted through the wholly owned store chains Willys and Hemköp, comprising
254 stores in all. In addition, Axfood collaborates with a number of proprietor
-run stores that are tied to Axfood through agreements. These include stores
within the Hemköp as well as stores run under the Handlar’n and Tempo profiles.
In all, Axfood collaborates with approximately 820 proprietor-run stores.
Wholesaling is conducted through Dagab and Axfood Närlivs. Axfood is listed on
Nasdaq OMX Stockholm AB's Large Cap list. Axel Johnson AB is the principal
owner, with 50,1% of the shares.