ECRM Data Launches Enhanced Website for Retail and CPG Industry

SOLON, OH--(Marketwired - Jan 14, 2015) - Efficient Collaborative Retail Marketing (ECRM®), a leader in business innovation and technology, has enhanced its data and analytics website www.ECRMData.com with added functionality and increased retail coverage.

"ECRM Data's redesign provides a more insightful, intuitive and user-friendly site without sacrificing powerful report functionality," said Kurt Repola, Chief Architect at ECRM. "We took a clean and strategic approach to create a resource that can be utilized across multiple job functions within an organization so that everyone can understand why some promotions are successful and others are not."

ECRM Data provides superior data, analysis and service to businesses of all sizes and takes an individual approach to each client to ensure all data and reports fit the needs of each user.

ECRM Data captures promotional information from the top 500 U.S. and Canadian retailers across 15 retail channels and all product categories. ECRM Data allows users to uncover actionable insights and unparalleled analytics from the most comprehensive promotional data set available. ECRM Data helps clients measure what matters so that they can make a larger impact on their marketing efforts:

• Ad Quality
• Percent of Space
• Store Level Market Variations
• Manufacturer & Brand Exclusivity
• Speed to Market
• Census Coverage

ECRM Data provides users with the tools needed to examine promotional data from all angles in an effort to drill down for deeper and more focused evaluations of the promotional landscape. It is the ideal way to evaluate promotional campaigns and will truly influence the industry in a substantial capacity.

To learn more about the new and improved website please visit: www.ECRMData.com

About ECRM Data:
ECRM Data's proprietary technology streamlines multiple sources of promotional data and offers strategic and actionable insights. ECRM Data helps executives, marketing managers, analysts, category managers and a variety of other positions gather and evaluate data to identify best practices and competitive analysis that justifies marketing spend.