KIRKLAND, Wash., Jan. 28, 2015 (GLOBE NEWSWIRE) -- Rightside (Nasdaq:NAME), a leading provider of domain name services that advance the way businesses and consumers define and present themselves online, today introduced .BAND to the global music industry. The fourth new Top Level Domain (TLD) to join Rightside's portfolio in 2015, .BAND offers emerging and mainstream artists, industry influencers, and online music services the opportunity to play to a bigger audience with an online presence that stands out from the crowd.
In addition to showcasing music, .BAND offers a visible platform to get social with fans and manage branding. The .BAND domain creates a new way of connecting with individuals and industry insiders while building identity through distinctive web and email addresses.
Jeff Pollack, CEO of Global Media & Entertainment for Pollack Music & Media Group, knows firsthand the importance of recognizable branding for bands and musicians. For nearly 25 years, Pollack has been at the forefront of trends in music and media. "Artists require not only talent, but also a strong, creative identity that will allow them to stand out in a highly competitive musical landscape," he said. "New domain name options, like .BAND, give musicians exciting new opportunities to extend a unique identity online."
.BAND also appeals to artists outside the mainstream, such as college and military bands. The need for visibility, promotion, and personal expression via a unique online presence is relevant regardless of the size or following of your band.
In addition to .BAND, Rightside will also launch .RIP on January 28. .RIP is a resource for funeral homes, florists, and pastors to connect with anyone in need of professional funeral services. It's also an online space for grief counselors and religious advisers to help the living and honor memories of those who have passed away through tribute sites and online memorials.
Through Rightside's registrar Name.com and partnerships with other registrars, getting a new web or email address ending in .BAND or .RIP is now a simple process.
About Rightside
Rightside™ inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry's most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom, Name.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia. For more information please visit www.rightside.co.