LOS ALTOS, CA--(Marketwired - Jan 29, 2015) - The growth of mobile customer engagement is helping brick-and-mortar retailers stay relevant and compete against the e-commerce giants of the world according to a new blog by Mowingo, "Solution Providers For Retail: A Chat With Jennifer Bosavage." The blog is based on an interview with the publication that happened last week.
Retail national and region brand managers need to leverage how they are embedded in their communities to execute mobile promotions. "The problem is that these executives are often afraid of losing control," comments Daniel Dreymann, co-founder and CEO, Mowingo. "However, a good mobile platform can maintain that control while allowing local promotions that can be extremely effective."
According to the blog, sharing information is about making the value exchange very clear. For example, before asking to enable location services, a best practice is to explain to the customer what is in it for them. "Privacy needs to be a major consideration," Dreymann adds. "We prefer beacons over GPS, for example because it not only provides accuracy and better battery life but significantly better privacy as well. With beacons, the contract becomes 'we will know if you visit our stores to provide you a better service, but we won't track you beyond the confines of the store.' It's something that most consumers really appreciate."
About Mowingo
Mowingo's mobile customer engagement platform makes it easy for brands and merchants to connect with customers, driving more store visits and repeat purchases. Mowingo helps brands empower their local managers to control promotions at the regional, market, and store levels.
Using targeted, intelligent offers, and time-sensitive notifications, in combination with geolocation technology, such as GPS and iBeacon, Mowingo effectively pushes the right message, at the right time, at the right location. Whether Mowingo creates a new app, or enhances a brand's existing app, its platform raises customer engagement, leading to improved business results.
Based in Silicon Valley, with an office in Burlington, MA, Mowingo's mobile platform is currently deployed at thousands of locations around the globe, engaging millions of consumers. To get a taste of Mowingo, download our McD App: http://mcdapp.com, or visit us at www.mowingo.com.