ADLPartner:
2014 NET SALES UP 6% TO €118.2 MILLION
Paris, 30 January 2015 (5:45 pm) - ADLPartner recorded a gross sales volume([i]) of €281.5 million at 31 December 2014, up 4.9% on 2013, with net sales([ii]) growth of 6.0% for 2014 compared with 2013.
Quarterly business trends
| At 31 December | 2014 | 2013 | Change |
| Gross sales volume (€ million) | 281.5 | 268.3 | +4.9% |
| 1st quarter | 68.4 | 70.4 | -2.9% |
| 2nd quarter | 70.5 | 64.6 | +9.0% |
| 3rd quarter | 67.4 | 63.6 | +6.1% |
| 4th quarter | 75.2 | 69.7 | +7.9% |
| Net sales (€ million) | 118.2 | 111.5 | +6.0% |
| 1st quarter | 28.3 | 29.2 | -3.1% |
| 2nd quarter | 29.2 | 26.3 | +11.1% |
| 3rd quarter | 28.7 | 26.6 | +8.0% |
| 4th quarter | 32.0 | 29.4 | +8.8% |
The fourth quarter's performances followed on from the previous two quarters, based in particular around the development of new promotional offers in France. The gross sales volume is up 7.9%, with net sales growth of 8.8% versus the same period the previous year.
Developments for each region
| At 31 December | 2014 | 2013 | Change | |
| Active open-ended subscriptions (units) | 3,065,957 | 3,051,674 | +0.5% | |
| France | 2,933,353 | 2,878,193 | +1.9% | |
| Spain | 132,604 | 173,481 | -23.6% | |
| Gross sales volume (€ million) | 281.5 | 268.3 | +4.9% | |
| France | 272.7 | 260.0 | +4.9% | |
| Spain | 8.8 | 8.2 | +6.7% | |
| Net sales (€ million) | 118.2 | 111.5 | +6.0% | |
| France | 112.5 | 106.9 | +5.3% | |
| Spain | 5.6 | 4.6 | +23.5% | |
Change in the product mix
| At 31 December | 2014 | 2013 | Change |
| Gross sales volume (€ million) | 281.5 | 268.3 | +4.9% |
| Open-ended subscriptions | 208.5 | 194.6 | +7.1% |
| Fixed-term subscriptions | 41.4 | 42.0 | -1.3% |
| Books, merchandise, audio and video | 24.4 | 26.5 | -8.0% |
| Other | 7.2 | 5.2 | +37.2% |
| Net sales (€ million) | 118.2 | 111.5 | +6.0% |
| Open-ended subscriptions | 74.3 | 66.7 | +11.4% |
| Fixed-term subscriptions | 17.5 | 18.2 | -4.0% |
| Books, merchandise, audio and video | 20.4 | 22.2 | -8.0% |
| Other | 6.0 | 4.4 | +36.2% |
In 2014, ADLPartner focused on developing its open-ended subscription range, with a new marketing mix rolled out. Open-ended subscription lines represented 74% of the gross sales volume and 63% of net sales at 31 December 2014.
The contraction in fixed-term subscription offers and the books, merchandise, audio and video range reflects the reduced level of prospecting on these product lines in a difficult economic environment.
In 2014, ADLPartner continued to diversify its activities, particularly in digital marketing services. More specifically, these new sources of growth have performed well in Spain.
Outlook
ADLPartner is developing a strategy to further strengthen and create value through its know-how, aiming to reinforce and diversify its longstanding market positions.
Next date: 2014 full-year earnings on 18 March 2015 (after close of trading)
Company information
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).
Contacts
| ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr tel: +33 1 41 58 72 03 | Calyptus Cyril Combe cyril.combe@calyptus.net tel: +33 1 53 65 68 68 |
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com
([ii]) Net sales (determined in line with the French professional status for subscription sales) only include the amount of remuneration paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
