HOUSTON, Feb. 20, 2015 (GLOBE NEWSWIRE) -- Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTC:MINE), announces that VitaminFIZZ® will sponsor StudentCity's Spring Break in Panama City Beach, Florida in March, 2015. StudentCity is a premier Spring Break vacation organizer in Panama City and other top destinations, worldwide.
VitaminFIZZ is a premium StudentCity sponsor for Panama City, Florida, which is estimated to host over 300,000 Spring Breakers from across the country, in 2015. As a StudentCity sponsor, VitaminFIZZ branding efforts, which includes product sampling, signage, brand ambassadors, swag giveaways and other contests, will take place daily throughout Panama City including:
- The VIP check-in at the Laketown Wharf Hotel
- Laketown Wharf pool parties
- The Panama City Boardwalk
- Beach concerts and special events with top music/DJ entertainers
- Premiere nightclubs in Panama City
- Retail locations throughout Laketown Wharf
In addition, VitaminFIZZ will be featured in the branded marketing, both in email and on social media, to ALL of StudentCity's clients around the United States. Targeted follow up will also be utilized for Spring Breakers from the Southwest, the Northeast, Texas and Florida.
"StudentCity's reputation as the premium Spring Break organizer fits perfectly with VitaminFIZZ, the premium enhanced sparkling water," said V. Scott Vanis, Minerco's Chairman and CEO. "We see this sponsorship growing into a long term partnership with StudentCity allowing us to reach a young, diverse and health conscience audience that spreads across all 50 states. This year, Panama City will achieve broad, but targeted, brand awareness and is expected to introduce VitaminFIZZ to over 300,000 additional consumers in a targeted demographic."
About StudentCity
In business since 1987, StudentCity is one of the student travel industry leaders for spring, winter, and summer break trips. As the industry leader, StudentCity has brought over 400,000 students to top destinations all over the world. StudentCity's tours are preferred by college students because they offer a unique experience plus the convenience of exclusive travel packages for groups of all sizes, from 2 to 200+. More information about StudentCity and its Panama City Spring Break Destination are available on their website at www.studentcity.com.
About VitaminFIZZ®
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. Awaken your taste buds. Now that's refreshing. VitaminFIZZ comes in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. Learn more and sign up for contest offerings at:
www.facebook.com/drinkvitaminfizz
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE), is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Minerco - Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™ and The Herbal Collection™. www.minercoresources.com
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.