Put Your Calls Where Your Clicks Are -- DialogTech Announces Two New Integrations With Adobe Marketing Cloud

CHICAGO, IL--(Marketwired - Mar 9, 2015) - DialogTech, the market leader in call analytics and automation for the enterprise and agencies, today announced two important integrations with Adobe Marketing Cloud. DialogTech customers can now leverage Adobe Media Optimizer and Adobe Analytics to optimize call conversions and revenue from digital advertising and gain valuable insight on how online visitors become callers. Today's news follows the company's recent corporate rebrand and new LeadFlow product announcements.

News Facts

• Due to the pervasiveness of smartphones, the world has gone mobile. Mobile devices have conditioned consumers to call companies to engage in conversation throughout every phase of the buyer journey. For enterprises and agencies to be successful in today's mobile world, they must understand how every marketing channel drives call and customer engagement.
  
  
• DialogTech's integration with Adobe Media Optimizer and Adobe Analytics provides customers with a powerful, 360-degree view of the customer journey across online and offline marketing channels to optimize engagement and improve ROI.
  
  
• Adobe Media Optimizer enables businesses to create, manage and optimize search, display and social ad campaigns. DialogTech's integration with Adobe Media Optimizer provides customers with the ability to better understand which of these campaigns drive phone calls and ultimately, conversions. As a result, customers can now leverage call conversion data to generate better ROI.
  
  
• Adobe Analytics allows companies to analyze a wide array of digital and analog customer touch points to provide unparalleled visibility into the path to conversion. By integrating with Adobe Analytics, DialogTech customers can now gain valuable insight into how web visitors become callers. Key features include tracking phone calls alongside web and offline data, visibility into the source of inbound phone calls (including country origination) and the ability to include call data in A/B testing.
  
  
• DialogTech's Voice360™ platform is a unique suite of applications to control, measure and optimize the impact of phone calls throughout every stage of the customer lifecycle -- from discovery to purchase to retention, eliminating critical blind spots for CMOs. No other solution offers as powerful, extensive or flexible a platform to optimize the entire sales funnel.
  
  
• Attending Adobe Summit? Don't miss DialogTech's CEO, Irv Shapiro, present at the Partner Innovation Showcase on Monday, March 9 in Salt Lake City, UT.
  
  
• DialogTech will also discuss its new Adobe integrations and demo its Voice360 platform at booth #403 at Adobe Summit, March 9-13, 2015 in Salt Lake City, UT.
  
  
• For more information on how to get started today, contact DialogTech at www.DialogTech.com, email contact@DialogTech.com or call (855) 265-1509.
  
  

Comments

"Mobile is disrupting traditional marketing funnel optimization. The mobile device fundamentally changes the way consumers discover, research and purchase. And a phone call is the natural conversion method from mobile marketing -- a frictionless path to the bottom of the funnel, from every point in the sales cycle," said Josh Mallamud, SVP of corporate development & strategic partnerships at DialogTech. "DialogTech's integration with the Adobe Marketing Cloud empowers marketers to embrace voice by enabling them to measure and control the conversation."

Tweet this: .@DialogTech announces integration with @AdobeMktgCloud - @AdobeAnalytics and #AdobeMediaOptimizer

Supporting Resources

• DialogTech Website
• DialogTech Adobe Media Optimizer Integration
• DialogTech Adobe Analytics Integration
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About DialogTech
DialogTech, formerly known as Ifbyphone, is the market leader in call analytics and automation. Thanks to smartphones, consumers are calling businesses to engage in conversation at record rates throughout every stage of the customer journey. DialogTech provides marketing, sales and support professionals with a single platform that enables transparency and control over every conversation, so companies can optimize lead generation, acquire new business faster and increase customer loyalty.

DialogTech's Voice360™ platform consists of a unique suite of applications that includes call attribution, call scoring, contextual call routing, call management and automated voice notifications. DialogTech has successfully processed over one billion minutes of voice engagements for its customers, and serves as a strategic partner to more than 5,000 enterprises, digital agencies and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com