LOS ANGELES, March 9, 2015 (GLOBE NEWSWIRE) -- Everlert, Inc. (the "Company") (OTC:EVLI), an innovative entertainment and real estate company, is pleased to announce that Everlert Entertainment has entered into an agreement with James "Mandingo Warrior" Kirkland to be his primary sponsor in the HBO televised fight against former Super Welterweight Champion Canelo Álvarez on May 9 at Minute Maid Park in Houston, Texas.
The extensive deal signed between Everlert Entertainment and Kirkland calls for the boxer to convey half of his intellectual property rights to a documentary of his life story, which is a motivational, comeback story of a truly unique fighter. Kirkland will also wear clothes and feature banners during his training and fight that promote Everlert Entertainment in addition to talking about the new entertainment division during interviews. The agreement also calls for Kirkland to convey half of his mobile and gaming rights, which Everlert plans to develop with its new partner, Gleopoint Mobility.
Kirkland said, "I am ready to put my life on the line and give it everything I've got. I am confident that I will win and start a powerhouse boxing franchise with Everlert Entertainment."
According to Mark Blankenship, Everlert's president, "We are very pleased to sponsor James Kirkland and evolve his inspirational story of determination and hope and the overcoming of adversity. Sponsorship and promotion of boxing can be a key marketing tool for building long-term relationships and establishing our brand. Boxing occupies a prominent position in the hearts and minds of Americans, and emphasizes all the elements that Everlert Entertainment stands for: action, excitement, thrills, big personalities, and ... heroes."
Kirkland's official promoter is SMS Productions, owned by Actor/Rapper Curtis Jackson, also known as "50 Cent", who commented: "This is one of the most anticipated fights of the year... I am excited that Everlert Entertainment is a sponsor and I am looking forward to working with them as part of the Kirkland Team."
Peter Nelson, HBO Sports Vice President of Programming, is highly optimistic about the fight and Everlert Entertainment's involvement as a sponsor. He commented: "This is a great opportunity to help Everlert Entertainment expand its brand in the sports community. We are looking forward to developing a relationship with Everlert on this project with James Kirkland."
Regarding the fight, Golden Boy Promotions president and six division world Champion, Oscar De La Hoya, said, "In just the first day, we sold over 15,000 tickets for this fight ... It's amazing...incredible. We're really excited for this fight."
Mark McNeil and Andre Tucker are responsible for all marketing and business affairs for James Kirkland. Mr. Tucker was instrumental in structuring the agreement between James Kirkland and Everlert and said, "Everlert Entertainment's early involvement and support has really helped the Kirkland team prepare for what is going to be one of the most spectacular fights of the year. I have a feeling this is going to be the start of a long successful relationship between the Kirkland team and Everlert."
About Everlert:
Everlert, Inc. is a provider of strategic management for entertainment related projects based on intellectual properties licensed to the Company. Projects include films, TV, music and digital media. Everlert also manages structured financial services for entertainment, real estate and consumer finance, which are the most prominent business sectors in Southern California.
Forward-Looking Statements
You should not place undue reliance on forward-looking statements in this press release. This press release contains forward-looking statements that involve risks and uncertainties. Words such as "will," "anticipates," "believes," "plans," "goal," "expects," "future," "intends," and similar expressions are used to identify these forward-looking statements. Actual results could differ materially from those anticipated in these forward-looking statements for many reasons, including the risks we face as described in this press release.
Company Web Site: www.everlertinc.com
Mark Blankenship, President & CEO