The Makers of ZYRTEC(R) Partner With Gilt City to Address the Beauty and Fashion Challenges of Allergy Season

FORT WASHINGTON, PA--(Marketwired - Mar 19, 2015) - The makers of ZYRTEC®, a leader in allergy relief, announced today an exclusive partnership with Gilt City, the online shopping destination offering its members access to exclusive local experiences at insider prices. This first-of-its-kind, on- and off-line partnership will equip female allergy sufferers with head-to-toe ALLERGY FACE® beauty solutions so they can look fabulous this spring allergy season.

A recent survey from the makers of ZYRTEC® revealed that 91 percent¹ of female allergy sufferers experience ALLERGY FACE® beauty challenges such as watery eyes, puffiness, and red nose. Beginning March 16, Gilt City will feature an exclusive online beauty collection at www.gilt.com/zyrtec, offering female allergy sufferers seasonal solutions including: step-by step guides to get Debra Messing's own look and other on-trend make-up looks designed by Jamie Greenberg, a video tutorial of beauty tips, Greenberg's must-haves for allergy season and exclusive beauty offers from Gilt City.

"As a celebrity makeup up artist, I often hear from my clients that allergies affect not just how they feel, but also how they look. And as a sufferer myself, I can certainly relate," said Greenberg. "That's why I'm continuing my partnership with the makers of ZYRTEC®. I want to show women that just like my celebrity clientele, they too can look fresh-faced and flawless even with ALLERGY FACE® beauty challenges."

"As a brand, we are excited to partner with Gilt City to offer a new and innovative way for our consumers to get solutions beyond the pill," said Colleen Sellers, Group Brand Director, Allergy. "We want to show up for our consumer where she is and Gilt City is definitely one of those places."

Consumers can experience the ALLERGY FACE® Beauty Counters first-hand at Gilt City Warehouse Sales in Miami (March 20-21), New York City (April 24-25) and Los Angeles (May 15-16). Shoppers will receive personalized tips to solve beauty challenges caused by allergies from Greenberg in New York City and Los Angeles, and from Hispanic beauty and fashion expert Kika Rocha in Miami. Additionally, attendees can shop designer clothing and accessories for women, men, kids and home at up to 80 percent off retail.

"I look forward to heading outdoors in the spring, but I don't want my allergies to hold me back. I take ZYRTEC®, which helps me feel great so I can focus on the things that are important to me," said ZYRTEC® Brand spokesperson Debra Messing. "Whether I'm attending a red carpet event or simply spending a day in the park, I love that the makers of ZYRTEC® understand a woman's need to feel confident when she heads outside."

For tips on how to look great this spring allergy season, and to purchase tickets to the Gilt City Warehouse Sales in Miami, New York City and Los Angeles, visit www.gilt.com/zyrtec.

About the ZYRTEC® Brand
ZYRTEC® (cetirizine HCl) is the number one allergist recommended brand². ZYRTEC® relieves the allergy symptoms of sneezing, runny nose, itchy, watery eyes and itchy nose or throat. These symptoms can be caused by allergy triggers such as dust, mold, pet dander, tree pollen, weeds and grasses.

The makers of ZYRTEC® offer products including ZYRTEC® Dissolve Tabs, Children's ZYRTEC® dissolve tabs, ZYRTEC® Tablets and ZYRTEC® Liquid Gels that all provide 24-hour allergy relief, and ZYRTEC®-D that provides the proven allergy relief of ZYRTEC® plus relief from nasal congestion and sinus pressure for a full 12-hours.

¹ Wakefield Research conducted between February 3 and February 10, 2015, among 1,000 U.S. women ages 18 and older who suffer from indoor or outdoor allergies. The margin of error at the 95 percent confidence level is +/- 3.1 percentage points. Survey sponsored by the makers of ZYRTEC®.

² Among OTC oral antihistamines

About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products. McNeil Consumer Healthcare brands include TYLENOL® and MOTRIN® pain relievers and fever reducers; BENADRYL®, ZYRTEC® and ZYRTEC®-D allergy medicines; IMODIUM® anti-diarrheal products; and SUDAFED® and SUDAFED PE® nasal decongestants.

About Gilt City
Gilt City (www.giltcity.com) offers its members coveted access to exclusive experiences in select U.S. cities, all at insider prices. Our curators comb through hundreds of neighborhoods and local business for the most exciting offers in Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Seattle and Washington D.C., with a selection of national offers from leading luxury brands also available for members across the country. Visit Gilt City for multi-course meals prepared by acclaimed chefs, luxurious massages and beauty offers at top spas and salons, tickets to sold-out plays and concerts, thrilling outdoor adventures, innovative fitness classes, and more.