SCOTTSDALE, AZ--(Marketwired - March 30, 2015) - TrueShip (http://www.trueship.com) has just released a new white paper that outlines the competitive advantages of featuring a hassle-free e-retail returns policy, in efforts to help e-retailers create a returns policy that benefits their customers and their bottom line.
Recent studies on retail returns polices have found that consumers are paying more attention to them than previously thought. In fact, it has been found that over 60% of consumers will take the time to read a return policy online before they purchase a product, and that the return policy will play a factor in influencing a sale.
In addition, other studies about the online product return policy have yielded some surprising results. The results have found that in most cases of online product returns -- about one-third of products bought online are returned by consumers -- the return is not the fault of the consumer but of the retailer.
The most common reasons why consumers return products they bought online are due to:
- Product arriving damaged;
- Product described/looks differently online;
- Apparel product does not fit;
- Wrong item was shipped.
E-retailers that embrace a forward-thinking approach to online product returns stand to gain more business than those who do not, say other concurrent studies about how a returns policy actually influences sales. One study, which followed two large e-retailers over 49 months, found that hassle-free returns with complimentary return shipping and no restocking fees could increase consumer spending over 24-months by a large margin, ranging from 67-357%.
"Online retailers are finding out that if they don't make returns simple and straightforward, the next store that does is just a mouse click or a Google search away for consumers," explained Michael Lazar, Director of Online Marketing at TrueShip. "In our most recent white paper, we detail why hassle-free returns policies benefit both the consumer and the merchant in a number of ways, setting a new standard for ecommerce."
The most recent white paper by TrueShip can be found at: http://www.trueship.com/articles/embracing-the-returns-policy-how-ecommerce-stores-benefit-from-offering-returns-like-zappos.
A detailed assortment of related ecommerce guides can also be found at TrueShip's website at: http://www.trueship.com/blog.
TrueShip frequently releases detailed and in-depth white papers and guides that are designed to help users of ReadyShipper shipping software and ReadyReturns returns software for retailers realize the greatest successes with their online store.
New users are offered a complimentary 30-day trial of ReadyReturns retail returns software (http://www.trueship.com/returns-software-for-retailers) and a 14-day complimentary trial of ReadyShipper (http://www.trueship.com/ecommerce-business-shipping-software).
About TrueShip
TrueShip is the original architect of multi-carrier (FedEx, UPS and USPS) ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
About ReadyReturns
ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
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Contact Information:
Press Contact
Director of Online Marketing
Michael Lazar
Tel: (877) 818-7447 ext: 5007
Email: mike@trueship.com