BERNINA of America Adds Three New Experts to WeAllSew

AURORA, IL--(Marketwired - Apr 29, 2015) - BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to introduce three new experts for its WeAllSew blog. Maddie Flanigan, Rachel Mae Smith and Shauna Wightman will join the community of BERNINA experts who supply project ideas, patterns, tips and techniques to fuel creativity and enhance a love for sewing. WeAllSew (www.weallsew.com) is a unique online community where sewists and crafters from around the country can share their passion for sewing and creating.

Maddie Flanigan is the author of Madalynne, a pattern-making and sewing blog. She started sewing when she was 18, after finding her late mother's sewing machine. Eight years later, Madie continues to try and inspire others to live a handmade life in a mass-manufacturing society. From jackets to dresses to lingerie, Maddie documents all things sewing on her blog. She also interviews local designers and seamstresses in her Philadelphia hometown, and through their stories explains how a hobby can be turned into a career. For more information about Maddie Flanigan, visit www.madalynne.com.

"I am a feverish stitcher, always constructing, drafting or altering my next dress or lingerie set," said Maddie Flanigan. "I'm looking forward to sharing all of this with the readers of BERNINA's WeAllSew blog."

Rachel Mae Smith operates The Crafted Life, a DIY blog that focuses on approachable and fulfilling projects, small business tips, and more. When she's not on Pinterest, or brushing glitter out of her hair, Rachel likes to explore and photograph the Pacific Northwest. She's relatively new to sewing with a machine and can't wait to break in her BERNINA 380. For more information about Rachel Mae Smith, visit www.thecraftedlife.com.

"The Crafted Life is all about making DIY fun and approachable," said Rachel Mae Smith. "You don't need to have years of experience, fancy tools or a ton of time to create something beautiful. You just need to get started, and BERNINA's WeAllSew blog is a perfect place to begin."

Shauna Wightman has been blogging for four years. She is the founder of a pattern company, Shwin Designs, and a co-founder of Pattern Anthology, a pattern collective. Shauna has been sewing most of her life, but it was the birth of her children and inheriting her first BERNINA that led her to find her true passion for sewing. When she is not attending soccer games, wiping noses, or exploring the great outdoors with her family, Shauna is sewing, drafting, creating and dreaming. She loves to learn new things and develop new skills as well as inspire others to do the same. For more information about Shauna Wightman, visit www.shwinandshwin.com.

"I believe anyone can sew and create, and I love being part of the creative community and encouraging others to take part in it," said Shauna Wightman. "I can't wait to show all of this on BERNINA's WeAllSew blog."

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering quality state-of-the-art sewing, quilting and embroidery machines, overlockers/sergers, and embroidery software. BERNINA's leadership is marked by an impressive number of ambassadors, industry leaders, influencers and bloggers, who chose to partner with the company. BERNINA products are sold in the United States through a network of over 400 fully trained independent dealerships that also offer support and education. Select BERNINA and bernette machines, and BERNINA software can also be purchased through BERNINA's eCommerce site, shop.bernina.com. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year. You can follow BERNINA on Facebook: www.facebook.com/berninausa, Instagram: @BERNINAUSA, and Pinterest: www.pinterest.com/WeAllSew, and read BERNINA's WeAllSew blog at www.weallsew.com. To learn more about BERNINA and to find a Dealer, visit www.bernina.com or call (630)978-2500.