LOS ANGELES, CA--(Marketwired - Apr 30, 2015) - Los Angeles Public Relations firm EKC (Eileen Koch & Company) is pleased to announce that they have been retained by Mayweather Promotions and Top Rank to handle the official pre-fight party this Saturday, May 2, at Las Vegas' MGM Grand Hotel & Casino. VIP celebrity guests will enjoy delicious catered food, music and an open bar from 4:00 p.m. - 7:00 p.m., before settling into their much sought-after seats to watch Floyd Mayweather, Jr. and Manny Pacquiao duke it out in what is being hailed as "The Fight of the Century!"
EKC has been involved with the MayPac fight for months prior to this commission, as their client, Los Angeles-based actor Gabriel Salvador, emerged as one of the bout's key figures, reported by outlets like CNN, The Hollywood Reporter, Los Angeles Times, ESPN, New York Post, HBO and more. During a shift working at the famed Craig's restaurant in West Hollywood, CA, Salvador connected with Leslie Moonves, the President/CEO of CBS Corporation. He went onto organize and attend a meeting for Leslie to speak with Freddie Roach, Pacquiao's trainer and longtime friend of Salvador's. The three men discussed their shared love of boxing and, from this chance encounter, a record-breaking deal emerged between Showtime and HBO valued at a whopping $600 million.
"This fight is a pinnacle of the industry and my team and I are so thrilled for the opportunity to play our part," says CEO and Founder of EKC, Eileen Koch.
As a PR leader for more than 25 years, EKC celebrates a long roster of clientele from various industries and prides itself on being "international in scope and personal in nature."
Be sure to keep up with Eileen Koch and EKC on Twitter and Facebook!
For more information or to interview Eileen Koch, contact EKC a full-service Branding, Marketing and PR firm at 310.441.1000 or email joeylauren@ekcpr.com. Visit www.EKCPR.com.
Contact Information:
EKC
310.441.1000
www.EKCPR.com