MIRAMAR, FL, May 5, 2015 (GLOBE NEWSWIRE) -- A famous actor once made it clear that he didn't like "Snakes on a Plane." We wonder what he would think about Crocs on a plane. The next time you are on a Spirit Airlines flight, you might be staring right at some crocs – not the menacing aquatic reptile, but the popular footwear. Crocs, Inc., famous for their iconic clogs, has taken advantage of an innovative advertising opportunity on Spirit's planes with a new campaign called #FindYourFun. Starting today, Spirit customers throughout the U.S., Latin America, and the Caribbean will see tray tables, sidewall panels, overhead bins and bulkheads with Crocs advertising.
Throughout the aircraft, the Crocs' clog silhouette appears in exciting and whimsical locations like the beach, in the clouds, and on an island. The ads will be visible to Spirit customers for the entire duration of their flight.
"Onboard advertising is becoming more popular among brands that want to reach a captive audience," said Bobby Schroeter, Spirit Airlines Vice President of Consumer Marketing. "The advertising also benefits our customers because the additional revenue helps us keep our fares low, which is what we're all about at Spirit."
Onboard advertising works. Spirit's onboard ads have an audience recall rate of 93 percent[1], results that are practically unachievable with traditional advertising methods. On average, Spirit customers spend approximately three hours on a plane on the carrier's more than 325 daily flights. This is a very attractive audience for any brand.
"We are thrilled about having Spirit Airlines aircraft themed with Crocs #FindYourFun Campaign," said Terence Reilly, Crocs Vice President of Global Marketing. "This is a unique project because no other airline in the United States has done it before, and Spirit is known for doing things differently. Our campaign promotes having fun; and these ads provide the perfect opportunity to reach Spirit's customers as they go to fun and exciting destinations."
Along with Crocs, many major companies such as Coca Cola, Cartoon Network, Hard Rock, Budweiser and Bank of America have taken advantage of Spirit's onboard advertising opportunities. To know more about how to advertise with Spirit Airlines, please visit www.Spirit.com/advertise.
About Spirit Airlines:
Spirit Airlines (NASDAQ: SAVE) is committed to offering the lowest total price to the places we fly. Our customers start with an unbundled, stripped-down, Bare Fare™ and Frill Control™ which allows them to pay only for the options they choose - like bags, seat assignments and refreshments – the things other airlines bake right into their ticket prices. Spirit's total price, including options, ranges between 30 percent and 40 percent lower than other airlines on average.[2] We help people save money and travel more often, create new jobs, and stimulate business growth in the communities we serve. With our modern and fuel-efficient all-Airbus fleet we operate more than 325 daily flights to 57 destinations in the U.S., Latin America and the Caribbean. Come save with us at www.spirit.com.
About Crocs, Inc.
Crocs, Inc. (NASDAQ:CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs® celebrates the fun of being a little different and encourages fans to "Find Your Fun" in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.
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MEDIA NOTE: Spirit aircraft photos and video b-roll are available in the press room section of spirit.com at http://www.spirit.com/Pressrelease.aspx
[1] CBS Outdoor Dwell Time Effectiveness Study, July 2006
[2] Based on US Department of Transportation data for Spirit and other US airlines for the twelve months ended second quarter 2014, adjusted for differences in length of haul. MIRAMAR, FL (April, 27, 2015) – A famous actor once made it clear that he didn't like "Snakes on a Plane." We wonder what he would think about Crocs on a plane. The next time you are on a Spirit Airlines flight, you might be staring right at some crocs – not the menacing aquatic reptile, but the popular footwear. Crocs, Inc., famous for their iconic clogs, has taken advantage of an innovative advertising opportunity on Spirit's planes with a new campaign called #FindYourFun. Starting today, Spirit customers throughout the U.S., Latin America, and the Caribbean will see tray tables, sidewall panels, overhead bins and bulkheads with Crocs advertising.
Photos accompanying this release are available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=32755
CONTACT:Paul Berry
954-918-9432
Paul.Berry@Spirit.com
En Espanol: Irisaida Mendez
954-625-4200
Irisaida.Mendez@s
