i-BLADES Showcases Innovative Wearable and Smartphone Platform at Decoded Fashion London

DANVILLE, CA--(Marketwired - May 14, 2015) - i-BLADES™ will join the world's leading decision-makers in Fashion, Beauty, Retail as well as emerging and established technology companies in London for Decoded Fashion to showcase its innovative i-BLADES 'Smart' Platform -- a wearable and smartphone platform for fashion designers looking to enter the wearables market.

"Decoded Fashion has exploited a gap between the fashion and tech industries," said Jorge Fernandes, CEO of i-BLADES. "With the advent of smartphones, apps, fitness-trackers, etc. -- all of which are becoming an integral part of everyday life -- the challenge now is that in designing tech products we need to make sure that technology doesn't overshadow fashion.

"The i-BLADES platform allows you to do just that; otherwise it is just technology," said Fernandes.

Liz Bacelar, president and founder of Decoded Fashion, said, "as the worlds of fashion and tech collide, both industries are becoming essential to each other. Products such as i-BLADES will help ensure that fashion does not take second place to technology."

Bacelar has described the event as a milestone in how the worlds of fashion and tech are colliding and how both industries are becoming essential to each other's success.

With the i-BLADES 'Smart' Platform a plain old smartphone can be turned into a personalized device just by adding a "Smart" Case that has customizable functional features -- ranging from a battery, to other functionality, including memory, remote control, medical and sports. You can choose one function to be your base case and proceed to add multiple blades to the case.

"Our 'Smart' Smartphone Cases are not only functional, but elegant and stylish as well," said Fernandes. "We combine technology functionality with fashion, unlike existing devices."

Decoded Fashion London Summit takes places May 20 - 21, 2015 and will be held at Kings Place.

About i-BLADES
At i-BLADES, we're changing the view of what a mobile device case can be. Our innovative and patented "blades" technology makes it possible to add functionality (and fun) to smartphone, tablet or other device cases. From battery "blades" to memory, medical app, outdoor sports and a host of other "blades," i-BLADES products allow mobile accessory companies to turn plain old case covers into fun and functional covers or to create a whole new category of accessories.

We're a passionate team dedicated to building products that give people the power to customize and personalize their mobile devices -- to really make them their own. For more information visit www.i-BLADES.com, follow us on Twitter @idashblades or call us at 650.646.7771.