ROCHESTER, N.Y., May 18, 2015 (GLOBE NEWSWIRE) -- BCC Software, a leader in postal products and data marketing services, returns to the National Postal Forum today – an event they never really left. After several years co-exhibiting, BCC Software returns to NPF in Anaheim with a new dedicated booth. This continues the company's run of consecutive appearances that stretches back into the early 1990's. With a 300 square foot booth and numerous speaking engagements, BCC Software will be hard to miss.
BCC Software President Chris Lien commented on the company's long standing commitment to the industry, "BCC Software has always exhibited a 'How Can We Help?' attitude. We believe one of the most effective ways to actively demonstrate our dedication is by meeting with customers face to face at key events like the National Postal Forum. Our customers love talking to us, and we are thrilled to support them with our team of USPS® Certified Mailpiece Design Professionals and product experts. We will have BCC Software industry experts accessible at booth 720 at the show and, of course, ready to answer the phone with live customer support from our headquarters in Rochester, NY."
When BCC Software first attended NPF, USPS mail classes had different names, First-Class™ was the dominant volume of mail, and certifications like CASS™ were still in their early stages.
Technology such as NCOALink® processing didn't exist yet and the predecessor to the Intelligent Mail® barcode, POSTNET™, was still cutting edge. Over the past three decades, BCC Software has actively contributed to shaping industry standards like Mail.dat® and Mail. XML, which have improved the industry's ability to deliver relevant communications in an increasingly challenging environment.
The industry may have evolved, but BCC Software's mission hasn't changed. Since the beginning, it has been about transforming data into actionable information. At NPF 2015, that mission continues as BCC Software helps clients deliver the most relevant message at the ideal time to the right audience. With the increasing complexity of multi-channel campaigns, the foundation provided by complete, correct, and current data is more important than ever.
At NPF 2015, BCC Software will use their booth as a platform to demonstrate the various ways their customers are combining their data with products and services launched since the last NPF to achieve these results. For example, Origin Confirm for Track N Trace uses the Full Service Intelligent Mail barcode to provide the same visibility to incoming mailings that mailers currently enjoy for outbound mailings. Mailing information is combined with the mailers own data to deliver unprecedented insight. This powers real business decisions like call center staffing and cash flow prediction by inspecting returning mail days or weeks before it arrives.
Data Marketing Services at BCC Software has also been expanded since NPF 2014. Many new services, including rooftop geocoding, demographic append, and email hygiene have been added to a suite that already included standards like change of address and list suppression services. In addition, new packaging options have been opened up – including custom service combinations and payment models tailored to meet specific needs. Finally these new combinations of services have been available for access through platforms ranging from a self-service website to custom integrations, and everything in between.
Chris Lien shared his thoughts on what he's seen at NPF over the years that connects the past to the future. "The mailing industry pioneered best practices in data quality, which is firmly rooted in address quality. A complete, correct, and current address is still the only way to ensure timely, predictable, and ultimate delivery of the mail."
As he reflects on the place the mailing industry and NPF have held in the direct communications world, Lien continues to look to the future. "Today we are leveraging our demonstrated experience in transforming data into actionable information by facilitating Intelligent Mail and bridging the high-touch of mail to high-tech communication devices. Predictable and personalized message delivery is paramount in today's multi-channel world. By working with customers, partners, and other industry experts at events like the National Postal Forum, we're able to continue developing solutions that reflect our commitment to this vision."
About BCC Software, LLC: Based in Rochester, NY, BCC Software creates innovative postal software solutions and provides extensive data marketing services. The company was founded in 1978 and employs approximately 80 people. More information on BCC Software can be found at www.bccsoftware.com or by calling 800.624.5234.
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