New recruitments and appointments in Pricer

Torbjörn Möller is appointed Group COO, coming from Tobii where he has held a
similar position and prior to that senior roles in Production, Supply Chain and
Operations within Ericsson, Dice, Northstream and Cap Gemini. Torbjörn will join
Pricer on May 25 and become a member of the Executive Management Team, reporting
to the Group CEO.

Francois Austruy is appointed VP of Industrialisation and Group Development
Projects, responsible for the industrialisation of Pricer’s long term business
model, the development of an operational value creation plan and the enhancement
of Pricer’s service methodology. Francois has previously been Head of Operations
and will enter his new role on May 25 and continue to be a member of the
Executive Management Team, reporting to the Group CEO.

Christophe Desloge is appointed Commercial Director French Independents,
effective June 1, 2015, as part of Pricer’s continued development and
strengthening of its French market position within the important independent
retail network. Before joining Pricer, Christophe Desloge has held sales
director positions at Toupret, Eberhardt Frères, Franke and Alser Innovation,
beginning his career in sales and product management for the Danone Group.
Christophe will report to the EVP Sales, Marketing & Strategy.

Pierre Salagnac is appointed Director Emerging Markets, EMEA Markets & Key
Accounts effective June 1st 2015. Pierre’s significant international experience
and strong leadership capabilities make him the natural choice to lead and
establish our EMEA expansion and ensure Pricer’s transition in in-store
digitalisation. Pierre will report to the EVP Sales, Marketing & Strategy.

Philippe Goas is appointed Head French Key Accounts Management group. Philippe
has managed some of the world’s largest accounts such as Carrefour, Delhaize and
Castorama. As Head of Key Accounts, Philippe will partner with Christophe
Desloge to ensure our solutions continue to dominate the French market by
answering the new key retail fundamentals in mobile and geolocation in-store
trends. Philippe will report to the EVP Sales, Marketing & Strategy.

Olivier Tomassino is appointed Business Controller, joining Pricer from Deloitte
where he has been manager in Financial Advisory, Olivier has a Bachelor’s degree
in Economics from Lund University. Olivier started on May 4 and will report to
the Group CFO.

Per Ankar is appointed Product Manager, joining Pricer from Accenture where he
has been working in the retail sector with retail transformation projects and e
-commerce, Per has an Electronics Design Engineering degree from Linköping
University. Per started on May 4 and will report to the VP of Business
Development and R&D.

For further information, please contact:
Jonas Vestin, CEO: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 8.30 hrs CET on
Tuesday, May 19th, 2015.


Pricer is the global leader in providing in-store shelf-edge digital solutions
that enhance both store performance and the shopping experience. Pricer’s
infrared ESL platform is fast, robust, interconnectable and scalable. Pricer’s
range of holistic solutions are all built on this intelligent and flexible
platform, and have been stacked according to the five major retail tenants they
support:

  · Price – guarantee price integrity to optimize sales and margins
  · Performance – make operations more efficient and compliant; speed, agility,
excellence, etc.
  · Promotion – tailor and enhance promotions both digitally and physically at
the shelf
  · Personalisation – manage and improve your customers’ shopping experience
  · Prediction –use Big Data to help your customers and your store’s performance

Pricer, founded in 1991 in Uppsala, Sweden, offers the most secure and fastest
in-store shelf-edge communications solution. Pricer works with the world’s top
retailers, small and large alike: grocers, DIY, electronics and speciality
stores. Today, over 13 000 stores of the leading retailers worldwide are
installed with Pricer’s leading platform.
Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com (http://www.pricer.com%20)

Pricer AB (publ)
Västra Järnvägsgatan 7
SE-111 64 Stockholm
Sweden

Website: www.pricer.com
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993

 (http://www.pricer.com%20)