Reebonz Picks Birst for Sales and Marketing Analytics in the Cloud

SAN FRANCISCO, CA--(Marketwired - May 20, 2015) - Birst, the global leader in Cloud BI and Analytics, today announced that luxury e-commerce company Reebonz has chosen Birst to bring the company's data together for analyzing its sales and marketing campaigns. Reebonz is Asia's leading e-commerce company focusing on new and pre-owned luxury brand sales; the company chose Birst to unify its social, marketing, web and operational information sources to spot sales trends and identify market opportunities for the future.

As a fast-growing online retailer, Reebonz actively monitors and acts on the both external and internal data sources including its NetSuite Enterprise Resource Planning system. The initial Birst implementation will automate the assembly on interactive electronic dashboards to help the business unit teams make data-driven decisions in real-time.

"Quick decision-making and the ability to leverage all the data at our disposal are critical factors in ensuring our success in the e-commerce market," said Daniel Lim, co-founder of Reebonz. "We want to combine all these variables, understand the industry trends and waves, as well as our customers' preferences in order to be able to provide them with the best value proposition. This is now made possible with Birst. The solution allows us to see how well our campaigns are delivering on our revenue and sales targets, and be smarter in staying relevant as the leading destination for customers."

"Marketing analytics is evolving -- from tracking initial awareness and customer engagements to understanding the impact on sales performance over time. Birst's Analytics to Revenue approach will provide Reebonz the speed and agility to make informed decisions and deploy budgets in the most appropriate way to increase revenue," commented Jason Bissell, Managing Director for Asia Pacific & Japan at Birst.

About Birst
Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst's patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision -- up and down the org chart. Thousands of the most demanding businesses trust Birst Cloud BI to make metric-driven business execution a reality. Learn more at www.birst.com and join the conversation @birstbi.