Los Angeles,CA, May 26, 2015 (GLOBE NEWSWIRE) -- The study was conducted after Ryan Zamo, the young CEO behind the internationally successful organic cosmetics company Z Skin Cosmetics was bashed last month for his product campaigns promoting men to use makeup products, stating that he started using coverup in middle school to try and hide his acne.
This past week marked the end of the newest blind study conducted by Z Skin Cosmetics, drawing in 100 willing men of different ages and backgrounds from around the country as volunteers, to find the truth behind men and makeup products. Prior to the blind testing, the willing participants were asked to fill out a questioner; 91% of the men said they have not nor will not ever use makeup products, and 86% answered that they feel men shouldn't wear makeup at all.
The 100 men were all given the same product to try out "Banish; Breakouts And Blemishes", 50 of the men were told it was just a new acne cream, while the other 50 were told that the product actually contained makeup in it. Out of the 50 men that were let in on the fact that it did contain makeup, only 4 said they followed through with the 30-day trial, 10 said they tried it at least once, and the remainder said they didn't use it at all.
Out of the 50 men that were not told the product contained makeup, 41 said they completed the 30 day trial, all 50 said they tried it more than once, and surprisingly 38 said they would recommend it for other men to use. After being told it contained makeup, 30 of the men still said they would recommend it to a friend.
Kyle G. from Alabama, one of the men that found out after-the-fact that it was a makeup product openly posted a testimonial about the study, saying "I really had no idea I was wearing makeup products, and it has really changed my perception… not only do I recommend the products to my friends but I still use them everyday!"
Ryan Zamo may have caused an uproar from attempting to prompt young men to expirement with makeup, and though he was ridiculed for his marketing campaigns, it looks like the new blind study may cause many to re-examine the young entrepreneurs motives.