CHICAGO, June 17, 2015 (GLOBE NEWSWIRE) -- PowerReviews, a leading provider of ratings, reviews and question-and-answer technology to more than 1,000 brands and retailers, marks its 10th anniversary with continued momentum sparked by record growth and a continued commitment to bringing more reviews to shoppers online and in-store.
Since its relaunch in July 2014, PowerReviews has experienced explosive customer growth, signing more than 100 new enterprise customers, including some of world's leading brands such as Avery, Crocs, The North Face, Tempur Sealy, Vans, Whirlpool and World Kitchen. Establishing PowerReviews as one of the largest providers of ratings and reviews technology, these companies join the ranks of PowerReviews' current client base, which includes other influential brands and retailers such as Toys "R" US and Sports Authority. PowerReviews works with seven of the National Retail Federation's Top 50 retailers, representing more than $82 billion in sales online and more than 21,000 retail locations.
"The most successful brands and retailers all have one thing in common – they recognize ratings and reviews as a vital component of their online strategies. Not only are ratings and reviews proven to drive traffic and increase sales, but they also allow brands and retailers to derive real value from actionable consumer insights about their products and services," said Matt Moog, CEO of PowerReviews. "For today's shoppers, ratings and reviews are an expectation; they drive more conversions than any other type of content, user-generated or professionally produced."
Since PowerReviews' founding 10 years ago, the retail landscape has evolved dramatically. The path to purchase is no longer linear as brands and retailers are engaging consumers across a variety of channels. In a recent study, PowerReviews analyzed the impact of mobile and wearable technology on consumer shopping behavior and found that consumers are interested in using new technologies to connect with brands and retailers. In fact, 82 percent of shoppers are interested in using wearable technology, such as smartwatches, to enhance the overall shopping experience.
Acknowledging the rise in mobile shopping and core importance of ratings and reviews, PowerReviews recently announced key updates to its software platform. These updates enable brands and retailers to more easily generate and display ratings and reviews, regardless of channel, providing mobile-optimized review forms and displays.
While consumer demands have shifted, PowerReviews' mission has remained the same – to empower brands and retailers with the software and data to collect, display and syndicate content that drives traffic, increases sales and creates actionable insights. Built for innovation, scalability and flexibility, the PowerReviews platform includes three key technologies that help brands and retailers advance their digital strategies.
Unified Platform
PowerReviews' unified software platform is enabling greater innovation. Built on a true multi-tenant SaaS platform, the PowerReviews platform enables all customers to use the same version of software. And with just one platform to support, PowerReviews invests more resources to deliver new capabilities for all customers. The unified platform also enables customers to easily implement new features, meaning PowerReviews customers can adopt new innovations more quickly.
Unified Product Catalog
With a single structured catalog for review and Q&A data, PowerReviews customers can more easily mine data for insights and syndicate review content faster than with competitors. The Unified Product Catalog, along with PowerReviews' sophisticated product matching technology, empowers customers to syndicate content in one or two days, while other providers can take up to eight weeks.
Open Syndication Network
The PowerReviews Open Syndication Network syndicates content from 1,800 brands to 2,500 retailers, reaching 700 million in-market shoppers each month. With the PowerReviews Open Syndication Network, PowerReviews customers can get more reviews in front of more consumers, faster than with other providers.
To learn more about PowerReviews, visit www.powerreviews.com.
About PowerReviews
PowerReviews is the choice of 1,000 global brands and retailers to collect and display ratings and reviews on 5,000 websites. An essential resource for consumers as they search and shop online and in-store, ratings and reviews drive relevant traffic, increase sales, and create actionable insights to improve products and services. PowerReviews' mobile-friendly rating and review and Q&A software is fast to implement and simple to customize, making it easy for brands and retailers to generate more authentic content that is seen by more consumers. The PowerReviews Open Syndication Network is the largest in the industry, reaching 2,500 retailers and more than 700 million in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.