Influenster Introduces Updated Mobile App for the iPhone and iPad

NEW YORK, NY--(Marketwired - July 07, 2015) - Influenster, the leading product discovery and reviews platform, announced the launch of its new and improved mobile app for the iPhone and iPad today. The Influenster App is the on-the-go shopping companion for members to compare products, write instant reviews, and discover new products along the way. This mobile upgrade, alongside the unveiling of the brand new look and capabilities of Influenster.com, offers users a seamless, immersive social experience that fully integrates products into their everyday lives.

"We are excited to further enhance the product discovery and shopping experience for our members," said Elizabeth Scherle, President and Cofounder of Influenster. "Our community of social media influencers can now use the Influenster App to conveniently access over 4 million product reviews while making their purchase decisions in stores, all while using standout features like the building of shopping lists and scanning of barcodes right at their (swiping) fingertips."

Brand new navigation schemes:
1. Lists: Build lists on-the-go by grouping products of interest together into visual mood boards. For example, to be inspired by makeup products aligned with upcoming holidays, you might build a list called National Pink Day! My Favorite Pink Makeup to curate your favorite pink-hued beauty essentials. Alternatively, if you're feeling inspired by your favorite celebrity's beauty sensibility, you could browse lists like Bronze like a Kardashian to figure out the right makeup products to nail the look. One can add personal touches like custom photo uploads, titles and captions, as well as like, comment and follow other members' lists.
2. Photo filters: Make your photo uploads stand out by customizing a range of filters, texts and inspirational badges onto your personal shots.
3. Influence: You can now contribute more actively to the community by asking and answering questions, writing reviews and uploading photos.

Updated navigation schemes:
1. Scanner: This new and improved function allows you to more efficiently scan barcodes in stores to gain access to a wider inventory of product information.
2. Reviews: Upload a photo alongside your review to bring life (and clarity!) to your writing.
3. Discover: Tailored based on your selected interests, products that you follow, as well as recommended products.
4. Browse: Find exciting trend stories and how-to guides alongside products as you browse through your categories of interest.

The Influenster App is available in the Apple App Store today. It'll be made available to Android devices in the next couple of weeks. Existing users can automatically update to the latest version, while new users can download the app by visiting https://itunes.apple.com/us/app/influenster/id917701230?mt=8.

About Influenster
Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.

The Influenster community of 1.5 million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of Influenster.com less than two years ago, over four million reviews have been created on more than one million products.

Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2011. For more information or to become an Influenster visit: www.influenster.com.

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