An Ecommerce Christmas in July: TrueShip's New White Paper Breaks Down the Metrics

SCOTTSDALE, AZ--(Marketwired - July 09, 2015) - TrueShip's (http://www.TrueShip.com) newest white paper is aimed at helping retailers understand that the start of the ecommerce holiday shopping season actually begins in July, long before Black Friday or Cyber Monday.

As retailers brace for the impending holiday rush, many are preparing well in advance, setting up their online storefronts to cater to early bird shoppers in a phenomenon that's been coined: "Ecommerce Christmas in July."

Juggernaut marketplaces like Amazon have recently gotten aboard the bandwagon, too, with their announcement of Prime Day -- a marketplace-wide shopping event that caters to existing Prime customers and that aims to attract newcomers as well.

With online holiday shopping expected to exceed $60bn this year, the rush is already well underway for e-retailers. As stores stock their inventories and prepare their marketing plans, year-over-year statistics paint the real picture of just how healthy the sales can peak during the intensity of the heat and humidity in July.

TrueShip's newest white paper offers a complete breakdown, and covers the following elements:

• Online spending from 2009-2015.
• Holiday shopping by the numbers.
• The game-changing nature of mobile traffic.
• Why desktops and laptops still convert more often.
• How Cyber Monday will set new records (with illustrated infographic).
• Where Amazon’s newly announced Prime Day fits into the puzzle.
• Why Webrooming and showrooming will once again become shopping trends.
• How social shopping will drive high referral values (with illustrated infographic).
• Why the shopping rush begins now, in July.
• What stores can do to prepare for this rush (with illustrated infographic).

"Retailers are bracing for what's anticipated to be the healthiest online shopping season in history," explained Michael Lazar, Director of Online Marketing at TrueShip. "Contrary to popular belief, however, that rush starts now; not on Black Friday or Cyber Monday."

You can read TrueShip's newest white Paper by visiting: http://www.trueship.com/blog/2015/07/09/an-ecommerce-christmas-in-july-the-holiday-shopping-rush-starts-now/#.VZ7gxkYY3QJ.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.

Embedded Video Available: https://www.youtube.com/watch?v=fdohbNGDiFI
Embedded Video Available: https://www.youtube.com/watch?v=lEgwtCcwjYk