DialogTech and Leapfrog Online to Present Complimentary Webinar on New Mobile Rules For Search, Social and Display

CHICAGO, IL--(Marketwired - Jul 13, 2015) - DialogTech, the market leader in call analytics and automation for the enterprise and agencies, and Leapfrog, specialists in data driven digital marketing solutions, today announced a complimentary webinar hosted by Direct Marketing News titled, "New Mobile Rules For Search, Social and Display: Data-Driven Strategies For More Clicks, Calls and Sales," taking place on Tuesday, July 14, at 1:00 p.m. ET.

Webinar Details-at-a-Glance

New Mobile Rules For Search, Social and Display

• Who: Blair Symes, director of content marketing, DialogTech and Joel Grossman, senior vice president of technology, Leapfrog Online
• What: More than 50 percent of digital advertising spending will be mobile in 2015. As companies shift their ad budget from desktop to mobile, there are new strategies around attribution and optimization they should follow to drive conversions, revenue and ROI from their campaigns. This complimentary webinar will explore new data-driven strategies for driving more clicks, calls and sales from Google, Bing, Facebook, Twitter and more. Attendees will learn advanced tips for targeting mobile consumers via search, social and display ads, new strategies for optimizing mobile ads and landing pages, how to track and optimize web and call conversions to improve ROI, and how new Facebook and Google ad formats and new mobile technologies will impact marketing.
• When: Tuesday, July 14, 2015 at 1:00 p.m. ET
• Where: To register for this free event, please click here.

Leapfrog strives to give companies a clear view of their marketing performance and digital intelligence. Leapfrog's LFX Conversion Platform drives location-based customer acquisition across search, social and mobile for enterprise brands.

DialogTech is re-architecting the way companies can attribute and enhance phone leads by delivering a solution that offers a powerful, extensive and flexible platform to optimize the entire sales funnel. Due to the pervasiveness of smartphones, DialogTech's Voice360T^M platform is a unique suite of applications to control, measure and optimize the impact of phone calls throughout every stage of the customer lifecycle -- from discovery to purchase to retention, eliminating critical blind spots for CMOs.

Tweet this: .@DialogTech & @LeapfrogOnline to present free webinar on new mobile rules for search, social & display. Register @ http://bit.ly/1Nxq64i

Supporting Resources

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About Leapfrog Online
For two decades, Leapfrog (www.leapfrogonline.com) has led the industry in best practices related to the strategic use of consumer data, understanding the consumer journey and developing effective customer acquisition strategies that deliver business results. A data-driven approach and a culture of innovation allow them to deliver game-changing, scalable results for brand marketers. Founded in 1995, Leapfrog is based in Evanston, IL and employs more than 140 data scientists, software and systems engineers, media planners, analysts, and brand marketers.

About DialogTech
DialogTech, formerly known as Ifbyphone, is the market leader in call analytics and automation. Thanks to smartphones, consumers are calling businesses to engage in conversation at record rates throughout every stage of the customer journey. DialogTech provides marketing, sales and support professionals with a single platform that enables transparency and control over every conversation, so companies can optimize lead generation, acquire new business faster and increase customer loyalty.

DialogTech's Voice360™ platform consists of a unique suite of applications that includes call attribution, call scoring, contextual call routing, call management and automated voice notifications. DialogTech has successfully processed over one billion minutes of voice engagements for its customers, and serves as a strategic partner to more than 5,000 enterprises, digital agencies and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com