Mobile Couponing Evolution Explained in TrueShip's Newest Guide

SCOTTSDALE, AZ--(Marketwired - July 16, 2015) - TrueShip (http://www.TrueShip.com) aims to help retailers better understand the virality and conversion potential of mobile couponing in its newest guide, which delivers a robust array of statistics, charts and infographics.

Emerging studies are predicting that over 1bn people will use mobile coupons by the year 2019, telling of the marketing potential and tenacity. Currently, it's estimated that over 500mn users are redeeming these coupons, with year-over-year growth to top 100% in just four years.

Smartphone users prefer their devices over tablets for coupon redemption by about 90%, and QR codes are beating SMS for coupon delivery by a whopping 53%. With money-off mobile coupons being the most popular, in particular when shoppers are in the store browsing for deals, it's important for retailers to understand the benefits that mobile couponing can have on their bottom line.

TrueShip’s newest guide covers topics that include:

• Why retailer sites are the most popular source of mobile coupons.
• The rise of smartphone apps for finding coupons.
• Mobile shoppers' activities when using coupons.
• The increasing popularity of money-off coupons (with illustrated infographic).
• How mobile couponing will exceed 1bn users by 2019.
• 2015 mobile couponing statistics (with illustrated infographic).

"If you are not yet using mobile coupons to drive more sales and conversions, you will be changing your mind after you read this new guide," explained Michael Lazar, Director of Online Marketing at TrueShip. "With over 25mn users redeeming them each month, it's a surefire and viral form of marketing that shouldn't ever be overlooked by any forward-thinking retailer."

You can read TrueShip's newest guide by visiting: http://www.trueship.com/blog/2015/07/16/mobile-couponing-statistics-demonstrate-virality/#.Vag6P_kY3QI.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.