Baidu Launches Privacy Protection App 'DU Privacy Vault'

SUNNYVALE, CA--(Marketwired - Jul 27, 2015) - Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider and developer of award-winning PC, Web and mobile products, today launched the latest addition to its popular family of Android apps, DU Privacy Vault.

DU Privacy Vault is Baidu's first mobile app focused exclusively on protecting people's privacy. Completely free to download, DU Privacy Vault enables users to easily and safely secure all the apps, photos and videos on their phone.

Phone privacy is an increasingly relevant issue. In a 2015 study, the Pew Internet Research Center reported that more than half of all U.S. smartphone owners use their phone for online banking and to look up medical information. A separate survey conducted by MobilePhoneChecker in the UK found that 34 percent of women and 62 percent of men have checked their significant other's phone at least once. Phone snooping at the workplace and among friends has also become worryingly commonplace.

"How can I make sure my phone is totally safe from prying eyes? That's the question on everyone's mind. And we realized that there wasn't a great answer out there," said DU Privacy Vault team leader Pan Jinfeng. "That inspired us to make a complete privacy solution for everyone. You can easily and securely lock your phone from would-be snoopers," he said.

In the name of preserving privacy, DU Privacy Vault showcases the following features:

• App Lock: Lock all of your apps with a single gesture-based password. Secure your smartphone and completely protect your privacy.
  
  
• Lock Cover: Disguise your lock screen as something else. A fake 'App Crash' screen cover and a 'Fingerprint Scan' screen cover are now included. More screen covers will be available for download soon.
  
  
• Photo/Video Safe Vault: Hide and encrypt your photos and videos with DU Privacy Vault. Never again worry about other people peeking in on your gallery.
  
  
• Prevent Uninstall: After you turn on the Prevent Uninstall feature, other people won't be able to delete DU Privacy Vault from your phone without your authorization.
  
  
• Lock Delay: Within the time limit you set, you won't need to unlock your apps again when you reopen them.
  

DU Privacy Vault runs on Android 5.0 and up, and is available as a free download on Google Play at https://play.google.com/store/apps/details?id=com.szipcs.duapplocker.

About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they are looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.