NEW YORK, Aug. 05, 2015 (GLOBE NEWSWIRE) -- Taboola, the leading discovery platform, today announced an exclusive, three-year strategic partnership with Gannett Co., Inc. (NYSE:GCI).
Taboola’s recommendations will be seamlessly integrated across Gannett’s vast network of digital publishing assets in more than 110 markets. Using advanced data analysis of audience behavior, the companies will work together to provide relevant and engaging content recommendations for Gannett’s audience.
“Taboola provides us with valuable insights that help us gain an enhanced understanding of how consumers are behaving across our entire network. This will help us test different content for specific audience segments for improved engagement,” said David Payne, Chief Product Officer of Gannett.
Taboola, which recently inked exclusive partnership deals with several other media companies, including Bloomberg, NBC News Digital, The McClatchy Company, and Reader’s Digest, has made “the next generation of personalization” a strategic initiative for 2015.
“As the digital ecosystem becomes more fragmented, consumers around the world should be seeing different executions of the web, tailored for them,” said Adam Singolda, founder and CEO of Taboola. “We’re excited to collaborate with such a top-notch and well respected media company such as Gannett and help connect users with content they may like and never knew existed.”
Taboola’s predictive engine analyzes hundreds of real-time signals (including collaborative filtering, geography, context, referral source, social media trends, and more) to match people with specific content in which they are most likely to be interested.
About Taboola
Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Gannett Co., Inc.
Gannett Co., Inc. (NYSE:GCI) is a new kind of media company committed to strengthening communities across the nation. Through trusted, compelling content and unmatched local-to-national reach, the company touches the lives of nearly 100 million people monthly. With more than 110 markets internationally, it is known for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA TODAY and specialized media properties. To connect with us, visit www.gannett.com.