Vendini Hires Former Cisco Exec as VP of Customer Success

SAN FRANCISCO, CA--(Marketwired - August 19, 2015) - Today, Vendini, the company that makes the business of live events simple, formally announced the addition of Tricia Baker as VP of Customer Success. Ms. Baker will be leading the Customer Success team and working to scale operations while increasing the overall satisfaction and loyalty of the Vendini Members.

"I'm excited to be joining the amazing team here at Vendini, where I get to marry my expertise in technology with my passion for the arts," said Baker. "My goal is simple: creating Members for life. And through doing so create tremendous growth for Vendini by ensuring our Members are maximizing their ticket sales."

Ms. Baker comes to Vendini from Melbourne IT, where she served as the Senior Vice President of Customer Success and Operations. Before Melbourne IT, she spent over a decade at Cisco and most recently was the Senior Director of Web and Collaboration Solutions for the company. Ms. Baker is passionate about STEM education and mentorship and currently serves as COO at Basis Foundation, a supporter of science, education and health nonprofits. She holds a B.S. Degree in Electrical Engineering from Ohio State University and graduated from the Executive Program at Stanford Graduate School of Business.

"The happiness of our Members is a paramount aspect in the Vendini culture, and the way we run our business," said Vendini CEO and founder Mark Tacchi. "Their success is our number one priority, and we're so excited to have Tricia leading the charge in this area. Her passion and experience leading her customers to victory is something that will add massive value for our Members."

About Vendini
Founded in 2001, Vendini makes the business of live events simple. Offering a full suite for the performing arts, live music, music festival and live event spaces. Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more. Vendini is based in San Francisco, CA, with offices in Petaluma, CA, Boston, MA, New York, NY, Knoxville, TN, and Vancouver, BC.

To learn more about what the Vendini solution can do for your live event organization, please visit: https://www.vendini.com/