ROCHESTER, N.Y., Sept. 16, 2015 (GLOBE NEWSWIRE) -- Today, BCC Software, a leader in postal products and data marketing services, launched a new educational video series called "Data Points with Chris Lien." These videos, available at www.bccsoftware.com/data-points, share information about ways communications professionals can grow their business by taking advantage of the latest trends in direct marketing.
The new videos, released the first and third Wednesday of every month, are each centered on a piece of data and supported by context to help viewers understand how those data points impact their business. For example, in the "Connecting High Touch to High Touch" installment, viewers are given insight into the world of multichannel marketing, where 38% of marketers ran campaigns with three channels in 2014. The video points out that direct mail receives a response rate of 4.26% and email receives a .12% response rate, then goes on to explore how combining the two allows marketers to achieve even greater results.
Each video is presented by well-known industry thought leader Chris Lien. In addition to his role as President of BCC Software, he's also the current Industry Chair of the Mailers Technical Advisory Committee (MTAC) and Secretary of IDEAlliance. He uses his decades of industry experience to connect these data points to real world applications and actionable ideas.
Mr. Lien shared his enthusiasm for the new video series, "I'm seeing an exciting transformation in direct marketing and the application of data. I get to talk to many people at the numerous customer sites and industry events I visit, and this format allows me to share the message with a broader audience. With these hosted videos we can deliver this knowledge in a format that allows direct communications professionals to watch them at the time and place that is most convenient for them."
In addition to being released on www.bccsoftware.com/data-points, BCC Software shares the videos as soon as they're released on their Facebook (facebook.com/bccsoftware), Twitter (twitter.com/bccsoftware), and LinkedIn (linkedin.com/company/bccsoftware) pages.
About BCC Software, LLC: Based in Rochester, NY, BCC Software creates innovative postal software solutions and provides extensive data marketing services. The company was founded in 1978 and employs approximately 85 people. More information on BCC can be found at www.bccsoftware.com or by calling 800-624-5234.