He's Back! Mr. Reach Returns With New Innovation and Complete Care

BUENA PARK, CA--(Marketwired - Oct 1, 2015) - Mr. Reach™ -- the beloved character of the 80s REACH® campaign -- is back to remind 21^st century families that a bright and healthy smile is all within reach. Mr. Reach, with his flip-top head, is making a comeback with a new video highlighting the REACH Complete Care™ line of products and benefits. The treasured character taught kids and families that they don't need a flip-top head to clean all those hard to reach places in the back of the mouth!

"Mr. Reach is a fun character with a charming personality that evokes nostalgic and happy memories that everyone can identify with from childhood," said Geoff Carroll, Chief Marketing Officer of Dr. Fresh, LLC. "We're excited to re-introduce Mr. Reach to a new generation as he reminds families that the numerous benefits offered by the new REACH Rinses and Complete Care toothbrushes are #AllWithinREACH!"

To celebrate National Dental Hygiene Month, the new video is just the first step in re-introducing Mr. Reach. He proudly reminds families that you can either get a flip-top head, or pair the new REACH Rinses with the Complete Care toothbrush as the true dental duo to keep your smile bright and healthy all year long!

The new REACH Rinses offer families 8-in-1 benefits. They kill bad breath germs, freshen breath and clean the whole mouth by foaming between the teeth with no burn of alcohol. The 8-in-1 +WHITENING fights caries and strengthens tooth enamel with the power of fluoride, while the 8-in-1 ANTIPLAQUE prevents gingivitis and reduces plaque. An added benefit to the new rinses also ensures the bathroom counter stays clean and tidy. With a sleek design, unique toothbrush holder, correct dosage cup with storage and no-mess pump, the rinse bottles look great in the bathroom and keep the counter clean and tidy. Furthermore, the Complete Care Curve toothbrush is perfectly contoured to reach those hard-to-reach places in the back of the mouth for a completely clean feeling!

REACH is a trusted brand with a wide variety of products that offer more benefits for a lower price than the competition. For more information about REACH, including where to find the innovative oral health care products, visit reachtoothbrush.com, or visit your local Walgreens and Kroger stores. Get reacquainted with Mr. Reach on YouTube.

About REACH
REACH is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. REACH is a trusted brand committed to designing innovative products to help promote better oral hygiene. New product development is the foundation of the company and the reason behind its steady growth and success.