Leading Venture Capitalists Seed Cloverpop's Mission to Fix Business Decision Making

SAN FRANCISCO, CA--(Marketwired - Oct 6, 2015) -  Cloverpop today announced that it has raised $1.8M in seed funding from True Ventures, TDF Ventures and private investors. Cloverpop speeds decisions, increases buy-in and delivers better business results. The new, easy to use online decision tool brings the proven but hard to adopt benefits of behavioral economics into action for real-life business teams in a non-scary, no PhD-required way.

"True was an early investor in the quantified self movement, and we are very excited to see these concepts applied to business," said Jon Callaghan, Founder of True Ventures. "Cloverpop brings a deep understanding of human behavior to the workplace, helping teams make better decisions faster, which accelerates innovation."

"The Cloverpop team is building a compelling solution that goes beyond the traditional focus on enterprise data by putting cutting-edge behavioral economic insights into practice. It's a game-changer for 21st century business teams," said Steve Mankoff, General Partner, TDF Ventures. "We are confident that Cloverpop will make all business decisions as clear and impactful as our decision to back this innovative company."

Cloverpop allows teams to make great decisions while saving 10 hours of discussion and making decisions 10 days faster. The new online solution quickly guides managers and teams through a collaborative process designed to apply best practices to every business decision. For more information, read today's news about Cloverpop's preview release and joint research with Stanford University.

"When investors of the caliber of True and TDF back your vision, then you know real change is within reach," said Erik Larson, founder and CEO, Cloverpop. "We are excited to get our preview in the hands of managers and their teams. Decision making is the bread and butter of business, and together we can make it a lot easier -- and far more effective."

About Cloverpop

Cloverpop is on a mission to make decisions at work less painful and more right. Our San Francisco-based company is putting the awesome but mostly untapped benefits of behavioral economics into action for real-life business teams in a non-scary, no PhD-required way. Cloverpop's easy-to-use online solution speeds decisions, increases buy-in and delivers better business results.

For more information or to request an invitation to the preview release, visit www.cloverpop.com.