Fette Ford Is Driving Sales With New LED Sign From KC Sign & Awnings

CLIFTON, NJ--(Marketwired - October 06, 2015) - Fette Ford has been serving car shoppers in Clifton, NJ for years. While traditional advertising was performing steadily, they wanted an easier and more cost-effective way to directly advertise vehicle specials to the hundreds of cars passing their location every day. Recently, they decided to ramp up their on-premise advertising with a new full color LED sign from KC Sign & Awnings.

Henry Fette founded an automotive supply business in 1952 which over the years established the Fette name with the Ford brand and eventually grew to a full service dealership. His son Larry learned the business from his dad, who always said, “Customers come first, then employees, and last, the owners. We pride ourselves on good customer service." Now, third generation business owner, John Fette, “stands on the shoulders of giants” along with his team honoring the family tradition to grow and push the business forward. A new automotive LED sign will help spur new impulse sales and maintain their focus on their customers.

The LED sign used for this project was manufactured by Vantage LED in Ontario, California. They’ve been producing innovative LED signs for over a decade, and providing revolutionary solutions, like the SM Infinity online software which lets end users control their LED sign from the internet or iPad. According to Joe Clark, VP Regional Operations for KC Sign and Awning, Vantage LED is a perfect match for their own approach to quality, support, and manufacturing.

“Vantage LED provides top quality service and products,” Clark explained, “which works well in combination with the high quality signage we manufacture here at KC Sign & Awnings.”

John Fette, Owner of Fette Ford, stated, “I was very impressed at the level of quality and integrity from KC Sign company during every step of the process, from the first meeting to the final day of training.”

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